Blog

Thanx is the only loyalty and guest engagement platform that offers live chat support for restaurant brands.

Change the look and feel of your digital ordering UX on the fly! Restaurant websites and mobile ordering apps offer precious real estate to message brand initiatives, especially now that more consumers than ever are relying on off-premise service. But the ability to customize these interfaces is usually gatekept by external vendors or developers. With

Automated A/B Testing allows marketers to test targeted campaigns to any audience to find the best outcome based on real results. This includes one-time campaigns as well as automated campaigns. Want to see what it takes to get your mobile app customers to come in one more time a month? Test it! Interested in learning

Resource shows that roughly 70% of first-time guests never return but guest on the Thanx platform who make a third purchase have a 10x higher likelihood of returning than those who have only made one purchase! In other words, you can drive real revenue by activating customers to a third purchase.  Thanx Lifecycle Marketing Automation

Learn about our new One-Click Content Management System. Merchants can now update branding or messaging within app and web digital interfaces instantly.

We’re excited to announce Thanx Web Ordering, a turnkey web ordering experience that delights guests and drives direct ordering revenue. The new web ordering experience offers an exciting alternative for restaurants looking for a more modern, brand- and food-forward experience without the heavy costs and burden of developing and maintaining a custom solution. You can

We’re excited to announce ML-powered Personalized Winback, an enhanced automated campaign offering for intelligently identifying and winning back high-value guests at high retention risk. The new Winback program makes it even easier for restaurants and retailers to identify and retain valued at-risk guests. Once set-up, Personalized Winback runs automatically in the background, encouraging at-risk guests

We are excited to announce a new and improved sign-up flow that improves the customer experience and increases data capture rates. Drive program sign-ups With the new flow, your customers will be asked for their email first to be immediately enrolled in your program and captured in Thanx. By moving the email field front and

Your top customers are responsible for a huge chunk of your revenue. Thanx’s VIP programs automatically identify and engage those top spenders, keeping them happy and loyal long-term. Here’s what makes our VIP so effective (and how we’ve improved it recently). One of the major draws of a loyalty program is having the tools to

Thanx Exclusive Deals turns your loyalty app into another revenue stream for your business by giving you the tools you need to sell goods and services from within Thanx. Thanx Launches In-App Purchasing to Tie Hard ROI to Loyalty Restaurants and retailers use Thanx Exclusive Deals to drive targeted revenue from loyalty program members. Loyalty

Thanx has always worked with Apple Pay automatically— no additional integrations required. Here’s why we believe that customers should be given options for how to pay when it comes to loyalty programs — and why successful loyalty programs MUST work flawlessly with Apple Pay.

The Thanx Branded App gives multi-location businesses all the sophisticated mobile and retention marketing capabilities of a massive scale enterprise — at a fraction of the cost. Here’s why we developed the best loyalty card app on the market.

Zip Code Marketing Research is hugely lucrative, not hard to do… yet puzzlingly underutilized. Businesses looking to understand how their customers vary across different locations can use this valuable data for anything from planning targeted marketing campaigns to buying real estate for a new storefront. While it might seem obvious that more affluent zip codes would spend more money, the results are actually way more interesting (and sometimes shocking). Like everything in marketing, personalization matters (and data is your friend).

In what’s quickly become one of the nation’s favorite Fall events, this year’s Apple Dog and Pony Show had all eyes and ears on the Bill Graham Civic Auditorium in downtown San Francisco. With upgrades to the iPhone, iPad, and Apple TV headlining, we were of course extremely excited to dive into what Tim and Co. had *ahem* cooked up, especially any and all “one more things.”

Consumer fanfare aside, Apple also faces tremendous pressure to deliver innovation for merchants — especially this year. Make no mistake — Passbook seemed interesting as a concept, but failed as a product. Apple Pay received praise as a concept and product, but it’s still early. With Google Wallet, Samsung Pay, and other major players grappling to carve out market share, Apple needs to continue pushing merchant innovations forward.

And that’s where loyalty comes in. To overcome the chicken and egg paradox inherent in launching a mobile payments platform, consumers and merchants both need strong incentives to adopt a new technology. Let’s look at where Apple stands, and what we can expect from the company going forward.

When a new technology emerges, a few early-adopters dabble but the vast majority stays on the sideline, naturally dubious. Inevitably, if that technology solves a real, painful problem with the status quo, others quickly jump in to give it a try – they view it as a risk worth taking. It is with the success of these first waves of experimenters that the technology becomes mainstream and the average consumer or business recognizes the obvious advantages of making a switch. This is the story of Geoffrey Moore’s Crossing the Chasm.

In the real world, of course, it can be hard to identify where an innovation sits in this technology hype cycle. One important indicator of forward progress is the commencement of analyst coverage – simply put, industry analysts don’t waste their time speculating. They spend their research resources on truly game-changing innovations that have begun to blossom.