Evaluate your existing program structure and performance to determine whether to maintain your program exactly as is or optimize for better results.
LOYALTY TRANSITION
Loyalty transition without the headache
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Our key stats
2-5x
Active member growth in your first 6 months on Thanx
98%
Thanx restaurant customer retention rate
90 days
Average loyalty program launch and transition timeline
Customer success stories
Transition success
We turned our capture rate from 7.5% to 20%. In the months after launching the program, each of our shops was achieving eight times the number of signups per month than they were on Punchh. Those things played out exactly how we had hoped that they would, and made the impact that we hoped that they would.
Adam Porter, Sr. Director, Marketing | Cheba Hut
2.7x
Increase in active member engagement
8x
Increase in sign-ups per month per location
562k
Members enrolled in 11 months
Next up: Pokeworks
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We laid out the program we wanted and Thanx helped us make it real. It was a seamless migration with almost no issues. Since launching, we have seen a strong double-digit growth in YoY sales.
Ha Ly, Head of Marketing | Pokeworks
4x
Increase in membership in the first 7 months
14%
Increase in SSS YoY after launching
90
Days to launch from start to finish
Next up: Mo'Bettahs
Thanx was able to transfer all of our previous program data while our loyalty members' accounts were updated seamlessly. The Thanx implementation team was there every step of the way to guide us to a successful launch and continues to advise us on best practices for our program.
Rob Ertmann, CEO | Mo’Bettahs
3x
Active users within a few weeks on Thanx
15x
Increase in sign-ups in year one
30%
Increase in digital sales after launching
Next up: Cheba Hut
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The transition from our previous app experience was completely seamless for our customers. There was no new app to install and no new enrollment process for loyalty.
Everything you need for a seamless transition
Our proven transition methodology protects guest relationships while accelerating program growth—with zero hardware requirements and minimal operational disruption.
Current Program Assessment
Loyalty Data Transfer
Import complete guest records including points balances, tier status, and purchase history while validating accuracy before launch.
Automatic App Update
Existing app users receive an overnight update with no new download—guests open the familiar app and sign in with their email to access benefits.
Guest Communication Strategy
Execute pre-launch and launch communications using proven templates that clearly explain program changes and how to access transferred benefits.
Behind-the-Scenes Operations
Zero hardware requirements and no on-site POS configuration—all transition work happens behind the scenes with minimal impact on operations.
Transition Monitoring & Support
Track active customer counts, monitor guest adoption, and provide dedicated support to ensure smooth transition and immediate program growth.
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FAQ
Answers to commonly asked questions.
Will my customers need to download a new app when we switch to Thanx?
No. Existing app users receive an automatic overnight update with no new download required. Guests simply open the familiar app and sign in with their existing email to access their transferred benefits.
What guest data gets transferred during the migration?
Thanx transfers complete guest history including purchase data, points balances, loyalty tier status, and preferences. All migrated data is validated before launch to ensure accuracy of loyalty calculations and tier assignments.
Can I keep my current loyalty program structure during the transition?
Yes, so long as your existing structure is a supported program type. You also have full flexibility to optimize your points, rewards, and tiers for better performance during the switch.
How long does a typical loyalty program transition take?
The average loyalty program launch and transition timeline is 90 days. The process requires no hardware and no on-site POS configuration, keeping operational disruption minimal.
Will switching loyalty platforms hurt my active member numbers?
Switching to Thanx typically grows active customers 2-5x within six months rather than shrinking them. Brands like Mo'Bettahs doubled active users within just a few weeks of launching on Thanx.
How does Thanx help prevent guest confusion during the transition?
Thanx provides proven communication templates and best practices for messaging guests one month before, one week before, and on launch day. This keeps guests informed about program changes and how to access their transferred benefits.
Is there any hardware or on-site setup required for the transition?
No. All transition work happens behind the scenes with zero hardware requirements and no on-site POS configuration needed.
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