about us
Loyalty is a not a program, it's a business outcome.
We built Thanx to help restaurant marketers solve the industry's #1 challenge: driving frequency profitably.
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what we do
Building the operating system for restaurant guest relationships
“The restaurant industry is projected to generate over a trillion dollars in revenue in 2025, but first-party traffic overall is declining. Most loyalty platforms make this worse by only engaging your best customers while eroding margins through aggressive discounting. At Thanx, we're rewriting the playbook, building technology that helps restaurants reach every guest, build lasting habits, and drive frequency profitably.”
The why behind the why
Loyalty should drive growth, not erode it. We're redefining what restaurant loyalty means—shifting from discount-driven programs that hurt profitability to habit-building systems that create sustainable, measurable business outcomes.
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Our Mission
Empower restaurants to drive profitable growth by delivering loyalty as a measurable business outcome.
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Our Vision
To lead a fundamental shift in restaurant marketing by making loyalty not just a tactic, but the most powerful, measurable driver of long-term profitability.
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Our Press
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what we do
Leading the charge
ADVISORS & BOARD MEMBERS
Advised by the best
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