case study

How Oakberry Used Loyalty and a Dynamic App to Drive +20% MoM Increase in Sales

Thanx helps drive high-margin growth

+20%

MoM growth in first-party digital sales

+50%

Lift in 30-day retention of new guests

+25%

Higher in-store AOV for loyalty members

About

Oakberry: 50% Increase in 30-Day Retention of New Loyalty Guests

Oakberry, the global açaí brand with a lifestyle twist, launched its first U.S. loyalty program and saw instant results. With Thanx, Oakberry transformed its digital strategy in just 60 days—achieving two straight months of 20% month-over-month growth in first-party digital sales, improving 30-day new guest retention by 50%, and increasing loyalty member AOV by 25% in-store. The Thanx-powered app gave Oakberry the speed and flexibility to run frequent updates, launch time-sensitive promotions, and create a loyalty experience that felt as premium and unique as their brand.

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Since launching Thanx, first-party sales are up 20% month over month, our retention is up 50%, and loyalty guests now spend 25% more per visit in-store. These are the strongest numbers we’ve seen from any digital initiative.

Jorge Lopez, Head of Digital, CRM & Loyalty

Oakberry

We’re updating the app every week. With Thanx, it takes five minutes, and we don’t have to rely on a third party.

Jorge Lopez, Head of Digital, CRM & Loyalty

Oakberry

Thanx came at the perfect time—we launched four new products in the first two months, and needed a way to promote each one without delays.

Jorge Lopez, Head of Digital, CRM & Loyalty

Oakberry

RESULTS

Saw immediate results

Month-over-month increase in first-party sales

20%

Locations worldwide

800+%

App updates publish

<5 mins

Oakberry’s Recipe for Success

Oakberry partnered with Thanx to launch a lifestyle loyalty program tightly integrated into their mobile app experience. With a points based rewards engine, personalized lifecycle marketing, and full content control, Jorge Lopez and his small team could execute more, faster—without adding headcount or complexity

App Updates in Minutes, Not Weeks

Oakberry uses Thanx’s self-service CMS to refresh app content every week with new LTOs, event banners, and seasonal promotions—keeping the experience fresh and timely without requiring engineering support. This enables them to maintain high app engagement while reducing marketing manual effort.

Seamless Promotion of Multiple LTOs

Thanx makes it simple for Oakberry to promote multiple limited-time offers simultaneously—essential during their packed summer launch schedule. The ability to move fast contributed to 20% MoM SSS growth in their first two months on Thanx, and a significant jump in first-party share of digital sales.

Personalized Retention Journeys at Scale

Oakberry mapped out personalized guest journeys using Thanx’s behavioral segments and A/B testing. This approach helped shift one-time users into repeat buyers, increasing 30-day new guest retention by nearly 50%.

Loyalty That Reflects the Brand

Rather than a transactional points tracker, Oakberry’s loyalty program includes brand-forward elements like athlete collaborations, local event promos, and exclusive perks—deepening guest affinity and increasing average spend. Loyalty members now spend 25% more per order in-store than non-members.

Guest engagement for every segment.

Thanx made this data actionable through lifecycle insights, A/B testing, automated campaigns, and recommendations.