Most digital ordering platforms were built to take orders, not bring guests back. They treat every order as a one-time transaction rather than an opportunity to build a relationship. Anonymous checkout means you don't know who's ordering, so you can't market to them. Clunky experiences—password requirements, slow load times, confusing menus—create friction that drives guests to third-party apps. And when loyalty is bolted on as an afterthought instead of woven into the experience, guests don't see the value of ordering direct. The result: digital becomes just another way to take orders, not a channel that builds loyalty and drives frequency.
drive digital revenue
Thanx massively increases first-party digital orders
90% of restaurants grow digital sales in their first year on Thanx.
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Loyalty problems
Most digital ordering experiences are not optimized to drive repeat orders.
01
Digital Enrollment is Clunky
New customers don't understand the value of creating an account, so they skip enrollment. You miss the opportunity to bring them back because you don't know who they are.
03
Loyalty Feels Like an Afterthought
Most ordering systems treat loyalty as a bolt-on feature, disconnecting the ordering experience from your program and limiting your ability to drive repeat behavior.
02
Digital Ordering Isn't Built for Repeat Visitors
Returning guests aren't recognized automatically—they're asked to remember passwords or guided to order anonymously, missing out on loyalty benefits they've earned.
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SEE HOW WE HELP
90% of restaurants grow digital sales in their first year on Thanx.
Modern Ordering Experiences That Convert
Loyalty Integrated at Every Step
Keep Digital Fresh Without Developers
REal results
Enterprise solutions built for driving digital sales
Thanx transformed our digital presence. We went from 11% to 25% digital mix in just 6 months, with 40% growth in app revenue and 23% growth in web revenue. The seamless integration of loyalty into our ordering experience made all the difference—guests actually want to order through our channels now.
Josh Simms Sr., Head of Marketing | Big Chicken
40%
Growth in app revenue, 23% in revenue from web
25%
Digital % of total revenue (up from 11% in 6 months)
24%
Lift in guests returning for a 3rd purchase
Next up: Oakberry
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Since launching Thanx, first-party sales are up 20% month over month, our retention is up 50%, and loyalty guests now spend 25% more per visit in-store. These are the strongest numbers we’ve seen from any digital initiative.
Jorge Lopez, Head of Digital, CRM & Loyalty | Oakberry
20%
MoM growth in first-party digital sales
50%
Lift in 30-day new guest retention
25%
Higher in-store AOV for loyalty members
Next up: Mo'Bettahs
The biggest highlight of adding Thanx has been the impact on sales. Implementing Thanx not only grew our customer database, it boosted traffic. Amid a backdrop of rapid unit expansion and industry traffic declines in 2023, we actually reversed our trend and moved onto a positive trajectory.
Rob Ertmann, CEO | Mo’Bettahs
30%
Increase in digital sales
15%
Increase in enrollment in year one
7 months
Positive SSS comps (and ongoing)
Next up: Big Chicken
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FAQ
Answers to commonly asked questions.
Why do most digital ordering systems fail to drive repeat purchases?
How does Thanx make digital ordering drive repeat visits?
Thanx optimizes for repeat behavior at every touchpoint. Persistent login means returning guests are recognized automatically without logging in or entering a password. One-click reorder gets them to checkout in seconds. And loyalty is integrated throughout the experience, not hidden in a separate tab—guests see their points, rewards, and tier status as they order, giving them a reason to choose your channels over third parties every time. The experience is seamless and delightful, making it easier to reorder from you than to open DoorDash.
What makes Thanx different from other ordering platforms?
While most ordering systems focus on features—menu management, fulfillment options, payment processing—Thanx focuses on outcomes: driving frequency and growing direct digital revenue. We're the only platform that seamlessly integrates loyalty into every step of ordering, optimizes for repeat purchases rather than one-time transactions, and gives marketers self-service control to keep experiences fresh. Our customers see 38% more guests return for a second digital purchase compared to legacy platforms. 90% grow their digital sales in year one, with 50% achieving digital growth of 50% or more.
Can Thanx help reduce our dependency on third-party delivery apps?
Yes. Third-party platforms charge 15-30% commissions on every order, cutting deeply into margins. Thanx helps shift volume to your direct channels by making your first-party digital experience superior to third-party apps. With seamless ordering, integrated loyalty benefits, and the ability to keep your digital storefront fresh, guests have compelling reasons to order direct. Big Chicken grew digital from 11% to 25% of revenue in 6 months. Mo'Bettahs increased digital sales by 30%. When your direct channels are better than third parties, guests choose you.
How quickly can we update our digital ordering experience with Thanx?
Unlike legacy platforms that require developers and weeks of waiting for updates, Thanx gives marketers self-service control through our CMS. Update homepage content, promote new menu items, highlight limited-time offers, or refresh rewards in minutes—not months. This agility lets you keep digital channels engaging and responsive to what's working. Oakberry updates their app in 5 minutes via Thanx CMS and has fueled 20% month-over-month digital growth as a result.
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