case study

How Pokeworks 4x’d Loyalty Signups and DroveDouble-Digit Loyalty Sales in Just 7 Months

Thanx helps drive high-margin growth

Increase in membership in the first 7 months

$$$

Double-digit loyalty sales increase

Days to launch

About

Pokeworks: 4x Loyalty Growth with a New Platform

Pokeworks, a premium fast-casual concept known for build-your-own poke bowls, migrated from Punchh to Thanx. Within 90 days, the new loyalty platform was launched seamlessly. Within seven months, Pokeworks achieved 4x growth in new member sign-ups and double-digit increases in rewards program sales, while lowering the program discount rate to less than 1%.

Get the full story

Read the full case study by downloading the PDF.

Download PDF

All of the changes from Thanx combined—the shift to points, the higher volume of new rewards members, the lower friction in making purchases, and the new reward scheme that rewards guests faster with every visit—all of those things delivered a really meaningful double-digit sales lift.

Ha Ly, Head of Marketing

Pokeworks

Thanx has engineered enrollment in the digital experience down to a science, resulting in an incredible capture rate. We've increased membership growth from our previous program by 4x in just seven months. Thanx just captures data better. It’s engineered to capture, convert, and engage guests in loyalty without friction.

Ha Ly, Head of Marketing

Pokeworks

We saw double-digit lifts in loyalty sales during a traditionally slower month. That's not typical. As a marketer, this was a revelation.

Ha Ly, Head of Marketing

Pokeworks

RESULTS

Saw immediate results

Double-Digit Loyalty Sales Increases

Effective Discount Rate

Lower

Channel Shift

Loyalty-Driven

Pokework’s Recipe for Success

Pokeworks achieves a more profitable, high-performing loyalty program with Thanx.

Why Pokeworks Chose Thanx

Frictionless UX: Fast & secure passwordless logins, frictionless checkout, automatic rewards
Campaign Flexibility: Easy-to-launch promotions like Feast Mode Fridays, point multipliers, and hidden menus
Fast Launch: Migration from Punchh to Thanx in 90 days with no disruption

Double-digit loyalty member sales growth

Ha Ly and team used segment-specific offers to test and expand what worked. From nudging high-value, multi-entree buyers to improving conversion with seamless signup, Thanx accelerated Pokeworks Rewards’ revenue engine. An October loyalty campaign drove significant sales growth despite historical seasonal slowdowns, with a sustained lift in redemptions and visits for weeks after.

More perks, fewer discounts

With Thanx’s flexible rewards marketplace, Pokeworks can regularly update its loyalty perks and offer perks at a lower threshold. Additionally, due to the reconfigured Rewards Marketplace, guests can now redeem points more frequently and quickly. This rapid gratification keeps loyalty members active and improves lifetime value without hurting margins.

Guest engagement for every segment.

Thanx made this data actionable through lifecycle insights, A/B testing, automated campaigns, and recommendations.