Campaign inspiration

Access Pass

Give loyal guests exclusive access to experiences and rewards that strengthen loyalty and drive repeat visits.
Turn exclusivity into frequency
We like to push the envelope with how unique we can make the overall guest experience and Thanx helped us make that a reality. Being able to create Velvet Taco rewards experiences while acquiring key insights into our guest’s dine-in and digital dining behavior is a game changer to our overall digital strategy.
Cassie Cooper, Director of Marketing
Velvet Taco
EXAMPLES

Access Pass inspiration

Coffee & Treat
Fast Casual
QSR
Table Service
App
Email
Email & Push
Accelerate Loyalty Sign-Ups
Boost Repeat Orders
Elevate Average Check Size
Enhance App Engagement
Grow Customer Lifetime Value
Improve Visit Frequency
Increase App Downloads
Maximize Cart Conversions
Minimize Discount Dependency
Optimize Customer Activation
Personalize Experiences
Strengthen Retention Rates
Surprise And Delight Guests

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When to use Access Pass

Use Access Pass campaigns to reward high-value guests or loyalty tiers with special perks like early menu access, secret tastings, or limited events.