case study

How Savory Fund's PINCHO Burgers and Kebabs Greww SSS 14% with Thanx

Thanx helps drive high-margin growth

+14%

Same-store sales

+50%

Converting 1st-time guests to regulars

+36%

Engaged customers

About

PINCHO: A 14-Point Sales Turnaround with Thanx

PINCHO Burgers and Kebabs is an award-winning fast-casual chain known for its unique concept inspired by street food, fresh ingredients, custom meat blends, and distinctive flavors. PINCHO is a Savory Fund brand, an industry-leading hospitality investment group known to back the success of leading restaurant innovators including Swig, Mo’Bettahs, Houston Hot Chicken, Hash Kitchen, R&R BBQ, and many more.

Get the full story

Learn about PINCHO in the full PDF case study or check out their apps.

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We went from -7% same-store sales in Dec 2023 to +7% which is a massive swing. We attribute the turnaround to what we learned working with Thanx.

Otto Othman, CEO and Co-Founder

Savory Fund’s PINCHO Burgers and Kebabs

RESULTS

Saw immediate results

Same-store sales improved from

–7 to +7%

Sales Momentum Recovery

1month

Digital Experience Upgrade

1platform

PINCHO Burgers and Kebabs's Recipe for Success

Real loyalty goes beyond the loyalty program—it’s about providing a convenient experience in-store and online. It’s about not spamming people with information that’s irrelevant. It’s about creating genuine loyalty, not discount seeking behaviors.

Expert data services for business growth

By leveraging Thanx’s Data Services, PINCHO pinpointed a critical operational issue – order accuracy and implemented targeted improvements. This strategic approach led to a remarkable 14% increase in same-store sales.

Increase habitual customers

PINCHO improved order accuracy from 80% to nearly 92%. This operational excellence not only boosted customer satisfaction but also drove a 50% increase in loyalty member activation rates from 20% to 30%.

Unlock insights from loyalty program data

Thanx helped PINCHO unlock the full potential of their loyalty program, “The PINCHO Club.” By focusing on activating new members, they saw a 36% growth in their engaged customer base and a 41% increase in revenue from these customers.

Seamless transition to new POS

With Thanx’s support and highly customizable platform, PINCHO switched to a more efficient point-of-sale system, Toast. These changes were instrumental in reversing -7% SSS in Dec 2023 to a +7% SSS growth.

Guest engagement for every segment.

Thanx made this data actionable through lifecycle insights, A/B testing, automated campaigns, and recommendations.