SIMPLIFY YOUR TECH STACK

Thanx helps you reduce tech stack complexity

Reduce complexity, cut costs, and get back hours wasted on clunky systems

Your tech stack is costing more than it should—in money, time, and missed opportunities

Expensive custom builds rarely pay off

Building custom ordering experiences requires expensive agency work, ongoing maintenance costs, and creates vendor lock-in that limits your ability to iterate or switch providers.

Complex Tools Slow Down Execution

Most marketing and loyalty platforms are clunky forcing restaurants to either hire specialized resources or abandon sophisticated targeting in favor of basic blast campaigns.

Best-of-breed creates chaos, all-in-one under delivers

Frustrated with your current provider, you face a tough choice: piece together best-of-breed vendors that don't integrate well, or settle for an all-in-one platform with mediocre technology that can't drive real results.

SEE HOW WE HELP

How Thanx Solves It

Battle-Tested Ordering Front-Ends

Problem:

Custom-built ordering experiences become costly to maintain and slow to update—especially when relying on external agencies for every change.

Solution:

Thanx offers proven, conversion-optimized mobile and web ordering UX as an option when custom builds no longer make sense. Our self-service CMS lets you update instantly—no agency required. Not ready to switch? Thanx offers APIs to support your existing UX, giving you flexibility.

The Right Balance Between Best-of-Breed and All-in-One

Problem:

Best-of-breed solutions create integration nightmares with systems that weren't designed to work together. All-in-one platforms promise simplicity but deliver "master of none" technology that underperforms.

Solution:

Thanx strikes the balance: loyalty and offer management at the core, with battle-tested ordering and marketing automation that drive frequency and engagement. A unified platform that consolidates where it matters, with 60+ integrations and specialized enhancement paths as your needs evolve.

Marketing That Scales Without Adding Headcount

Problem:

Sophisticated marketing—segmentation, automations, A/B testing—traditionally requires specialized resources or falling back on basic campaigns.

Solution:

Thanx makes enterprise-grade marketing accessible to lean teams. SegmentAI builds segments in seconds, pre-built templates deploy instantly, and one-click A/B testing proves what works—95% reduction in execution time.

REal results

Enterprise solutions built for reducing complexity

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We had an older platform for our web and app that was very custom. It took us forever to make changes, and we couldn’t act in real-time. We are at a place where we’ve got to start driving change for this organization.

Christian Kuhn, Chief Marketing Officer | Blaze Pizza

FAQ

Answers to commonly asked questions.

What are the benefits of all-in-one vs. best-of-breed?

Best-of-breed offers specialized depth in each function, but requires managing multiple vendor relationships and ensuring systems integrate properly—which rarely works seamlessly in practice. All-in-one platforms simplify operations with unified data and fewer vendors, but often compromise on individual feature quality. The right approach depends on your priorities: if you have resources to manage complexity and integration, best-of-breed can work. If you need operational simplicity and speed of execution, consolidated platforms deliver better results.

What is the true cost of custom app and web UX over time?

Initial development costs are just the beginning. The integration tax hits hardest in ongoing maintenance: agencies must constantly update your custom code as POS and ordering providers release new API features, passing those costs directly to you. SaaS platforms spread innovation costs across all customers and operate a single codebase, making updates faster and cheaper. Over time, custom builds can cost 5-10x more than SaaS solutions when you factor in maintenance, innovation, and complexity overhead.

Beyond cost, what else should I consider when evaluating my tech stack?

Speed of execution and team autonomy matter more than cost for most restaurants. Complex tech stacks create bottlenecks where simple campaigns require IT involvement, making marketing teams dependent on technical resources instead of operating independently. Data silos across systems slow decision-making. Launching new capabilities means negotiating with multiple vendors and managing integrations. The hidden cost is opportunity: how many campaigns never launch because the tech stack makes execution too hard?

How does Thanx balance simplicity with capability?

Thanx provides core depth in loyalty, offer management, marketing automation, and ordering UX—all built to work together natively. We consolidate what matters while maintaining flexibility through 60+ integrations with specialized tools. You get operational simplicity without compromising capability, and the optionality to bring in best-of-breed solutions as needs evolve without starting over.

What if I already have a custom ordering experience I like?

Keep it. Thanx integrates seamlessly with your existing ordering through deep POS and platform integrations. Our battle-tested mobile and web ordering is available as an option when custom builds become too costly to maintain or you want to simplify—but the flexibility is yours.