Thanx reduces discounts while protecting margins

Blanket discounts give the same value to everyone regardless of their profitability or loyalty. This wastes resources over-satisfying less profitable customers while under-satisfying your most valuable guests. Your best customers, who have higher expectations and more attractive choices, see no reason to stay loyal when they're treated the same as occasional visitors. Meanwhile, less profitable customers stick around for the deals, diluting your profits. The result: highly profitable customers defect while discount-seekers remain, creating a program that costs more and delivers less.

Non-discount rewards like secret menus, VIP access passes, bonus points, and exclusive experiences engage guests without eroding margins. They work because they make high-value customers feel special and recognized, not just bribed. A hidden menu item or early access to a new product creates excitement and exclusivity that a generic 15% off can't match. These rewards cost you less while delivering higher perceived value. The key is giving guests something they can't get anywhere else, not just a cheaper version of what they already want.

Loyalty programs are built on the principle that not all customers are created equal, your best value should go to your best customers. While other platforms technically offer targeting, they make it so complex that operators abandon it for blanket campaigns. Thanx makes sophisticated personalization effortless with AI-powered segmentation, so you actually use it. Beyond targeting, we offer non-discount rewards like secret menus and VIP experiences that create aspirational value without costing margin. The self-service Rewards Marketplace lets you adjust economics instantly as costs change. Built-in A/B testing proves what drives incremental visits. Automated campaigns triggered by behavior run continuously. And effective discount rate reporting shows exactly what your program costs. It's a complete toolkit for protecting margins while rewarding the behavior that matters, without creating discount seekers.

Yes, and that's a critical differentiator. With legacy platforms, adjusting reward economics requires technical work and long delays. You're stuck offering rewards that no longer make financial sense. Thanx's self-service Rewards Marketplace lets you update discount amounts, swap items, or shift to non-discount alternatives in minutes without developers. When bacon prices spike, you can immediately adjust your "free bacon add-on" reward or replace it with something more profitable. You maintain control over your program economics as your business changes, not months later when it's too late.

Most platforms can't answer this, which is why operators keep throwing money at discounts without knowing if they work. Thanx uses built-in A/B testing and control groups to prove incrementality. We can optionally hold back a portion of your audience as a control, then measure the lift in visit frequency from those who received the offer vs. those who didn't. This reveals whether your campaign drove actual behavior change or just rewarded guests who were coming anyway. You can test different offer types, discount levels, and timing to optimize what drives frequency while protecting profitability. It's the only way to know if you're building loyalty or just giving away margin.