Build sophisticated audiences in seconds using 400+ attributes with conversational AI.
Marketing automation
The restaurant personalization solution that builds habits and drives frequency at scale.
Most loyalty platforms force you to choose: spend hours building segments and campaigns manually, or send generic blasts to everyone.
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Proven results
Thanx customers grow engaged revenue 5x on average in year one.
These engaged guests are worth 10x more than a casual diner.
Thanx restaurants see an average of:
Growth in engaged users in year one
5x
Attributes available for targeting via SegmentAI
400+
Reduction in time to execute marketing campaigns and digital changes
95%
SEE HOW IT WORKS
A complete restaurant personalization solution that automates habit-building.
Launch targeted campaigns and automations that trigger when guests qualify. Built-in A/B testing proves what works, while ordering-integrated automations like abandoned cart recovery and gamification experiences drive frequency at scale.
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Campaign reporting
Campaign analytics that prove what drives frequency and profitability
Customer success stories
Real marketing wins.
Our end-of-summer challenge generated $179,000 in revenue by rewarding customers for making incremental purchases. Thanx automations let us run sophisticated campaigns that drive real frequency gains without constant manual work.
Chris Ives, CEO | Bubbakoo’s Burritos
$179k
Gross Revenue from July Challenge
8%
Monthly visitors made 2 incremental purchases
57%
Bi-monthly visitors made 1 incremental purchase
Next up: Honest Mary's
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Thanx has been one of the driving forces behind our 17.8% same-store sales growth. The platform’s ability to turn guest insights into action has been a game-changer.
Nelson Monteith, Founder & CEO | Honest Mary's
+17.8%
Same-store sales growth in 6 months
32%
Revenue capture rate (2× QSR benchmark)
88%
First-time guest return rate
Next up: Ruby’s Diner
Thanx helped us modernize with loyalty and experience-driven campaigns that lifted monthly customer value by 21%, increased frequency by 6%, and drove a 14% increase in average check.
Kimberly Myers, VP of Marketing | Ruby’s Diner
+21%
Increase in monthly customer value
+6%
Lift in frequency
+14%
Increase in average check size
Next up: Bubbakoo’s Burritos
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More than just restaurant automation software features.
Thanx delivers a complete platform with marketing tools that scale personalization, create loyalty, and enable guests to order directly through frictionless digital experiences.
AI-powered segmentation
Lifecycle marketing automations
Deploy prebuilt lifecycle flows from activation through habit-building with configurable triggers and goals that turn new customers into regulars.
Abandoned cart recovery
Automatically recover lost revenue when guests abandon online orders, triggering personalized follow-ups the moment they leave checkout.
Cross-sell & menu-based campaigns
Promote modifiers and specific menu items at checkout with targeted offers based on guest preferences and ordering behavior.
Expert customer success team
Our customer success team acts as expert guides, helping you implement proven strategies using our crawl, walk, run framework to maximize results at every stage.
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Marketing automation
Scale personalized marketing automation that enhances the customer experience and drives repeat orders.
Thanx is simple to use, powerful, transparent, and extensible through integrations with leading marketing automation platforms.
Simple to Use
Powerful
Transparent
Integrations
EXPLORE MORE
More than just a marketing automation tool for restaurants.
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Webinar
Enhance Your Loyalty Program: How Leading Restaurants Drive Revenue Through Loyalty Campaigns
If you missed the live event, you can now access the complete recording of our engaging roundtable discussion. Leaders from the restaurant industry gathered to explore the challenges posed by rising costs associated with 3rd-party delivery (3PD) platforms and advertising fees.
Webinar
Reclaiming Restaurant Margins Webinar
If you missed the live event, you can now access the complete recording of our engaging roundtable discussion. Leaders from the restaurant industry gathered to explore the challenges posed by rising costs associated with 3rd-party delivery (3PD) platforms and advertising fees.
FAQ
Answers to commonly asked questions.
What is a restaurant personalization solution?
A restaurant personalization solution enables operators to deliver targeted, relevant marketing to individual guests at scale—not generic blasts to everyone. Unlike basic loyalty programs or offer management platforms, a true personalization solution combines rich customer data, AI-powered segmentation, and automated campaigns to trigger the right message to the right guest at the right time. The goal isn't just to send more campaigns; it's to drive frequency profitably by building habits across your entire guest base, not just superfans.
How does a restaurant personalization solution work?
A restaurant personalization solution should capture rich customer profiles from every touchpoint (POS, ordering, in-app), then use AI to build sophisticated segments in seconds. From there, you set up automated campaigns that trigger instantly when guests match your criteria, whether that's abandoned cart recovery, activation flows, or engagement campaigns. Built-in A/B testing and control groups prove what truly drives incremental frequency.
The difference from legacy platforms? Modern solutions make sophisticated personalization easy (not clunky and time-consuming), so lean teams can execute strategies that used to require data scientists.
How is a restaurant personalization solution different from a basic loyalty program?
Basic loyalty programs reward already loyal customers for repeat purchases but lack the automation and intelligence to build habits at scale. A restaurant personalization solution like Thanx automates the entire journey—from AI-powered segmentation to targeted one-time campaigns and triggered campaigns to A/B testing that proves ROI.
Unlike offer management platforms that rely on blanket discounts, personalization solutions protect margins with precision targeting and non-discount rewards. The result? You scale personalized marketing and improve customer experiences without expanding your team, and you drive frequency profitably instead of training deal-seekers.
What makes Thanx different from other restaurant marketing platforms?
Most restaurant marketing platforms fall into three categories, and none solve frequency.
- Legacy platforms have clunky tools that are too difficult to use. Operators end up abandoning personalization and fall back on generic campaigns, defeating the purpose.
- Offer management platforms are essentially discount machines that erode margins and create deal-seekers.
- Basic solutions lack the personalization and automation needed to build habits.
Thanx is architected specifically to solve frequency, profitably. We combine AI-powered segmentation, ordering-integrated automations, and built-in A/B testing to prove what drives incremental visits—not just engagement. Customers achieve 2.4% effective discount rates versus ~10% with legacy platforms, while growing engaged revenue 5x in year one.
What features are most important in a restaurant personalization solution?
The most important features are those that make personalization easy and prove it works. AI-powered segmentation that builds audiences in seconds, not days. Automated campaigns that trigger based on real-time behavior: abandoned carts, lifecycle stages, purchase patterns. Ordering-integrated automations like item-level rewards that competitors can't match. And critically, built-in A/B testing with control groups to prove incrementality and optimize for both frequency and profitability.
Without these, you're either stuck with manual, time-consuming personalization or generic campaigns that don't move the needle. Thanx delivers all of this in a single platform, so lean teams can execute sophisticated strategies without expanding headcount.
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