How Urbane Cafe earned industry-leading cart conversion and retention while reducing promotional discounts.

With previous loyalty provider, LevelUp, Urbane Cafe struggled to grow their loyalty program. With Thanx, guests are now automatically enrolled into loyalty through their digital purchases, accelerating growth of their CRM. In addition, because Thanx is designed to remove friction with features like one-click reordering, persistent login, and “password-less” authentication, all subsequent repurchases can be made in 1 to 2 clicks without the need to reenter information to log back into loyalty.

Thanx’s approach to creating a thoughtful and frictionless digital ordering experience yields massive benefits in cart conversion. Urbane Cafe cut cart abandonment in half and earned a 96% cart conversion rate with Thanx’s front-end ordering experiences for app and web that integrate directly with Olo digital ordering.

With the launch of their new Thanx-powered points program, Urbane Cafe can easily iterate and refine program strategy as the brand tests and gathers data on guest preferences. Using Thanx’s self-service loyalty engine, the Urbane Team can add or remove items from their Rewards Marketplace and update redemption value as needed, both autonomously and instantly. These capabilities help Urbane Cafe earn a 90% guest retention rate by keeping the program fresh while driving their effective discount rate down to below 1.5% by leveraging non-discount rewards!

Urbane Cafe’s marketing team uses Thanx’s A/B testing to quickly analyze and improve the brand’s promotional strategy. Thanx’s A/B testing attributes important metrics like net revenue to each variable but also key engagement metrics and guest sentiment. With A/B Testing, Urbane Cafe saves substantially on unneeded discounts attached to promotional campaigns, reducing their overall effective discount rate.