The Great Big Book of 30+ Restaurant Loyalty Campaigns

40+ non-discount reward ideas for brick-and-mortar brands to move beyond coupons.

Trusted by 500  brands nationwide

A well-designed loyalty program turns one-time visitors into lifelong fans, but success requires careful strategic campaigns.

To help restaurants create loyalty campaigns that deliver real results, we've compiled The Great Big Book of Restaurant Loyalty Campaigns. This comprehensive guide includes:

30+ campaign examples from leading restaurant brands
Strategies for every stage of the customer journey
Proven tactics for driving enrollment, activation, engagement and retention
Best practices for testing and optimizing campaigns to maximize ROI

Whether you're launching a new loyalty program or looking to enhance your existing one, this guide provides the practical insights you need to create meaningful customer connections that last.

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Explore more of our resources

Thanx Restaurant Digital Model

Calculate the profitability of driving your owned ordering channel growth.

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Customer Engagement Technology Comparison

Businesses today juggle a variety of marketing point solutions and data feeds — email tools, plastic card loyalty programs, mobile apps, customer surveys, mystery shoppers, social, reservations, online ordering, and more — with no single view of the customer.

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Driving ROI Through Customer Engagement and Loyalty

Introduction Imagine your ideal customers. They likely return to your business locations often, love your products or services, encourage their friends to visit and spend more money each time.

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Thanx + Olo: Better Together White Paper

Learn how to drive revenue with loyalty-integrated digital ordering with this data-driven guide to winning customers on first party ordering channels with Thanx + Olo.

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Transitioning Loyalty One Pager

Thanx makes it easy to transition your loyalty program from other providers, with the fastest launch process in the market.

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The Ultimate Guide to Customer Engagement

How engaged are your customers? Engaged customers are loyal customers. They spend more, visit your business more frequently, and refer other great customers like themselves to your business.

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The Buyer's Guide to Restaurant Guest Engagement and Loyalty: 100 Essential Questions to Ask Before You Buy

The digitization of restaurants and the increasing prevalence of third-party delivery have made the restaurant industry more competitive than ever – building a loyal and engaged customer base is a must-have for long-term success.

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The Ultimate Guide to Measuring and Improving the Effectiveness of Your Restaurant Loyalty Program

In this in-depth white paper, we walk you through actionable steps you can take to better understand & measure your restaurant loyalty program, and then how to improve upon it.

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The Great Big Book of Non-Discount Rewards

40+ non-discount reward ideas for brick-and-mortar brands to move beyond coupons.

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How to Improve your Restaurant Loyalty Program with Card Linkage Technology

Credit card linkage from Thanx is secure, reliable and the fastest way to grow your program. In this guide, we walk you through the benefits associated with secure credit card linkage.

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Restaurant Loyalty Performance Evaluation Tool

See how your loyalty performance compares against restaurant benchmarks.

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The Four Horsemen of the Restaurant Apocalypse?

How lessons from the travel industry’s response to online travel agencies may enable restaurants to survive (and hopefully thrive) in a delivery-heavy future.

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The Great Big Book of 30+ Restaurant Loyalty Campaigns

40+ non-discount reward ideas for brick-and-mortar brands to move beyond coupons.

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