Legacy loyalty is broken. Paytronix programs with outdated ordering experiences and overly complicated marketing tools heavily rely on expensive discounts that train customers to wait for the next promotion. Thanx offers an alternative that actually grows customer lifetime value the way a loyalty program should.
80% of consumers join Thanx-powered loyalty programs through our industry-leading web ordering experiences.
Paytronix requires guests to identify themselves at the register. Thanx offers this traditional check-in method of giving a phone number to staff or swiping a code, OR the option for guests to earn automatically just by swiping their payment card. You pick what works best for you!
And Thanx’s approach to loyalty enrollment is a game changer for growing your customer database. 100% of digital purchasers become loyalty members and guests earn progress effortlessly just by paying as they normally would. As a result, Thanx delivers 10x more signups than Paytronix, quarter after quarter.
You shouldn’t have to talk to your account manager every time you want to offer a new reward. And rewards shouldn’t be just discounts. Thanx non-discount rewards achieve 47% redemption or more.
Our customers expect interactions that are relevant and personalized, but up until now, 1:1 marketing has been difficult to do at scale without a big team. Now, with Thanx, we can understand our current customers as individuals, test our assumptions about how to better serve them, and then quickly automate what works without a major effort that takes us away from other initiatives.
Hopdoddy
Jennifer Faren, VP of Marketing
Many Paytronix loyalty programs track only 5-10% of revenue. Customers who launch on the Thanx platform achieve 20% participation in the first 6 weeks (and typically 30% within 6 months)!
Paytronix programs require your customers to identify themselves to earn progress (by giving their phone number or email address to a staff member or by scanning a code).
With Thanx, guests can continue to identify themselves this way or guests can pay with a registered card and Thanx handles the rest.
Also, Thanx user experiences auto-enroll guests at checkout and keep customers signed in upon return. Because it’s effortless, merchants using Thanx capture 52% more purchases than Paytronix.
Less than 1 in 4 Paytronix consumers make more than one purchase. With Thanx, 1 in 2 consumers become repeat guests.
Paytronix offers no automated campaign or A/B testing capability. Running simple lifecycle campaigns to activate your newly acquired customers is a completely manual process.
Thanx offers purpose-built tools for activating and converting more customers into repeat guests and provides true A/B (and C and D!) testing with one-click automation of the winning variant. Simple, easy-to-use marketing automation and loyalty-integrated ordering UX are just two of the reasons that Thanx drives 15% higher frequency overall.
Branded apps built by Paytronix regularly slip below 4 stars. Thanx-built apps in the Apple store have an average 4.9-star rating.
Paytronix charges a fee for updates to your branded mobile apps. And depending on what package you buy, you might get one, maybe two updates a year. You need more than that to keep up.
Thanx updates and maintains all of our branded apps regularly for free. When we make improvements, we roll them out to all apps, automatically. Our approach removes the hassle for IT and keeps our apps fresh. That’s why Thanx apps average 4.9 stars.
| Features | Thanx | Paytronix |
|---|---|---|
| Online ordering | ||
| Branded mobile apps |
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| Web ordering |
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| Pickup & delivery |
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| Curbside ordering |
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| Tableside ordering |
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| Catering |
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| Loyalty | ||
| Tiers-based |
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| Points-based |
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| Bonus points |
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| Surprise & delight |
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| Hidden menus |
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| Experiential rewards |
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| Self-service rewards manager |
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| Self-service program builder |
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| Self-service rewards marketplace |
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| Marketing | ||
| One-time campaigns |
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| Automated campaigns | Pre-built and custom | Pre-built only |
| Pre-built segments |
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| Custom segments |
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| Email, SMS, Push |
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| In-app campaigns “broadcasts” |
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| Lifecycle marketing campaigns |
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| Lifecycle industry benchmarks |
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| A/B testing for one-time campaigns |
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| One-click automation of winning variant |
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| Campaign reporting |
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| Mobile apps | ||
| Branded app design |
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| Mobile ordering |
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| Integrated loyalty |
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| APIs for custom mobile apps |
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| Self-service content management (CMS) |
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| App updates | Monthly | Twice a year |
| Subscription fee | None | Per month |
| Ongoing maintenance | Included | $$ |
| Support + services | ||
| Dedicated account manager |
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$$ |
| AI chat |
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| Managed user support |
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