how thanx compares

Thanx vs. Paytronix

Most restaurant loyalty programs, like Paytronix, were built for a different era. They rely on outdated ordering experiences and complicated marketing tools that make it hard to adapt—and even harder to profit.

Thanx helps drive high-margin growth

90%

Of customers grow digital sales in first year on Thanx

Average growth in engaged guests in first year on Thanx

2.4%

Average discount rate (down from ~10%) on Thanx

how we ARE DIFFERENT

223% more revenue tracked by loyalty.

Reach more guests, convert more regulars

Thanx reaches more guests by removing the friction that keeps most loyalty programs small. Guests can join however they prefer, by checking in at the register or automatically through their payment card, so no opportunity is missed.

This flexibility means more guests enroll effortlessly across every channel, driving a 291% higher sign-up rate than legacy platforms and unlocking the largest possible audience to engage, activate, and bring back more often.

REAL RESULTS

Successful transitions

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We are thrilled to share with fans this new loyalty program that boasts a comprehensive upgrade from the technology to updated rewards that fit guests’ tastes and lifestyles.”

Stephanie Mattingly, VP of Marketing | Huddle House

Read the Press Release

Next up: Hopdoddy

Our customers expect interactions that are relevant and personalized, but up until now, 1:1 marketing has been difficult to do at scale without a big team. Now, with Thanx, we can understand our current customers as individuals, test our assumptions about how to better serve them, and then quickly automate what works without a major effort that takes us away from other initiatives.”

Jennifer Faren, VP of Marketing | Hopdoddy

Increase in membership in the first year

300+

Sign-ups / loc / mo

30%

Frequency lift of 60-day engaged guests

Read the Case Study

Next up: Huddle House

Turn first purchases into habit

Thanx turns first-time buyers into loyal regulars—155% more first-timers return for a 3rd purchase compared to legacy platforms.

thanx benefits

Automated lifecycle campaigns guide every guest from first purchase to 3rd visit—low manual setup and no ongoing effort.
Real-time activation triggers identify when guests meet your criteria and send the right message instantly.
One-click A/B testing proves what actually drives repeat behavior and automates the winning variant.
Seamless reordering experiences on app and web recognize guests automatically and make reordering effortless.
Thanx customers see 5× growth in engaged revenue within their first year—proof that building habits can be both simple and profitable.

Learn how to Increase Visit Frequency

Digital ordering that drives repeat visits

Thanx turns your digital channels into a true frequency engine. Built to integrate seamlessly with major ordering providers, Thanx delivers beautifully branded app and web experiences that keep guests coming back:

Thanx-powered apps average 4.9 stars in the App Store—far outperforming Paytronix-built apps that often drop below 4.
Automatic monthly updates: Every branded app stays current with Apple and Google OS updates—no downtime, no maintenance headaches.
Self-service content control: Update images, banners, and promotions anytime with a simple CMS—no code or developer required.
No hidden maintenance costs: Aside from a one-time setup fee, all ongoing improvements, updates, and feature releases are included.

Learn how to Increase Digital Sales

See how we compare against other competitors

291% more new member sign-ups
223% higher capture rates
4x fewer discounts