The best restaurant CRM solutions offer flexibility. Thanx supports traditional check-in or card-linked loyalty, where guests link their credit card once and automatically earn points every time they pay.
CRM & segmentation
Restaurant CRM software built for richer data and effortless segmentation
Traditional restaurant customer relationship management systems only identify 10-15% of transactions.
https://res.cloudinary.com/dreiso3ix/video/upload/v1764639246/CRMSegmentation_m6rzsd.mp4
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Proven results
Thanx customers see 57% more data captured into loyalty.
Thanx CRM customers see dramatic lifts in data capture and engagement. With more complete guest data, targeting improves, offers convert faster, and frequency rises across every channel.
Thanx restaurants see an average of:
Higher capture rate (loyalty % of sales)
223%
More customer data
57%
Higher ROI vs. blast marketing
6x
SEE How it works
Better data capture and easy-to-use audience creation.
Thanx CRM software captures more guest data, builds rich customer profiles, and turns any targeting idea into a ready-to-launch audience in seconds.
Customer profiles
Complete guest data from every touchpoint in one place
Customer success stories
Restaurant marketing wins.
When we partnered with Thanx, program enrollment skyrocketed, and we more than doubled our active membership. We've also seen remarkable outcomes with Thanx's marketing automation. Their lifecycle marketing and A/B testing features are incredibly user-friendly, and the reporting makes it easy to gauge the effectiveness of our campaigns and program adjustments.
Jennifer Faren, VP of Marketing | Hopdoddy
5x
Increase in membership in the first year
300+
Sign-ups/location/month
30%
Frequency lift of 60-day engaged guests
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what we do
The restaurant CRM platform built for depth and ease
Beyond rich customer profiles and intelligent segmentation, Thanx restaurant CRM solutions provide the foundational capabilities that leading restaurant brands need to understand and reach their customers.
Flexible purchase tracking
Real-time customer data syncs
Thanx syncs customer data fast, so profiles, segments, and reports reflect near-real-time activity. This enables you to respond to customer behavior while it's still relevant.
Third-party data enrichment
Leading restaurant CRM systems integrate customer data from third-party platforms, such as customer data platforms (CDPs) and guest feedback systems, to build richer profiles and create more sophisticated segments for smarter targeting.
Extensive customer reporting
Track customer frequency and spend patterns, revenue breakdown by lifecycle stage, top customers by value, acquisition, and churn rates. You’ll always know where revenue comes from and where to focus.
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SEGMENTATION
The CRM for restaurants that delivers
From pre-built segments that work out of the box to AI-powered tools that create custom audiences in seconds based on plain English, Thanx gives you the segmentation depth of an enterprise platform with the ease of use you actually want.
Pre-Built Segments
Custom segmentation
Customer insights & reporting
EXPLORE MORE
More than restaurant marketing CRM software.
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Webinar
Enhance Your Loyalty Program: How Leading Restaurants Drive Revenue Through Loyalty Campaigns
If you missed the live event, you can now access the complete recording of our engaging roundtable discussion. Leaders from the restaurant industry gathered to explore the challenges posed by rising costs associated with 3rd-party delivery (3PD) platforms and advertising fees.
Webinar
Reclaiming Restaurant Margins Webinar
If you missed the live event, you can now access the complete recording of our engaging roundtable discussion. Leaders from the restaurant industry gathered to explore the challenges posed by rising costs associated with 3rd-party delivery (3PD) platforms and advertising fees.
FAQ
Answers to commonly asked questions.
What is restaurant CRM software?
Restaurant CRM software (customer relationship management software) helps operators build stronger guest relationships that drive repeat visits and higher profitability. Unlike generic CRMs, restaurant CRM solutions like Thanx are purpose-built for hospitality. They connect loyalty, digital ordering, and personalized marketing in one platform. Thanx transforms guest data into automated, habit-building campaigns that increase frequency and drive direct digital sales, all without relying on discounts.
Why do restaurants need CRM software?
Most restaurants already collect some guest data; however, it typically covers only a fraction of guests, and what’s captured rarely drives meaningful action. A powerful restaurant CRM solution turns that dormant data into results: recognizing guests across every channel, triggering personalized campaigns automatically, and measuring real impact on frequency and profitability.
Thanx helps operators tackle their biggest challenge (driving frequency profitably) by turning first-time buyers into loyal regulars and protecting margins through precision targeting instead of costly blanket discounts.
How does restaurant CRM software help increase guest frequency?
The best restaurant CRM software doesn’t just manage guest data; it pairs a powerful loyalty engine with intelligent marketing automation to build lasting habits. Thanx automates the guest journey from first purchase to loyalist through personalized campaigns, automations, challenges, and unique rewards that keep guests coming back.
Brands using Thanx see 3× more first-timers return for a third visit and, on average, grow engaged revenue 5× in their first year. This is clear proof that when CRM and loyalty work together, restaurants can drive repeat behavior and profitable same-store sales.
How do restaurant CRM solutions protect profit margins?
Legacy loyalty systems often rely on deep discounts, which erode margins. Thanx takes a smarter approach, using advanced segmentation and 400+ guest attributes to deliver precision-targeted offers and non-discount rewards. The result: operators average just a 2.4% effective discount rate (vs. ~10% legacy) while still driving higher sales and engagement. Thanx makes loyalty profitable, not promotional.
What makes Thanx different from other restaurant CRM software?
Thanx isn’t another promotions engine or legacy loyalty platform. It’s a next-generation restaurant CRM solution built around one goal: driving frequency profitably. Thanx combines seamless multi-channel enrollment, frictionless digital ordering, and automated personalization at scale, helping brands reach more guests and grow revenue without adding operational overhead. With 223% higher capture rates and 5× engaged revenue growth, Thanx proves that the right CRM and loyalty platform can turn guest data into lasting, profitable relationships.
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