September Product Updates

Introducing new AI capabilities, deeper app customization, smarter reporting, frictionless enrollment, and margin-friendly rewards—all designed to help restaurants reach more guests, drive repeat visits, and grow digital sales profitably.
Sara Delgado

Coming Soon: ThanxAI — Intelligent Agents That Reduce Manual Work

Restaurant teams don’t have hours to spend pulling segments or wrangling customer data. ThanxAI, launching in Q4, introduces agentic AI designed to take on the most time-consuming marketing tasks.

The first agent, SegmentAI, lets you describe the audience you want in plain language, and it instantly builds a validated segment for you.

Examples you can ask for:

  • “Guests who haven’t visited in 30 days but used to come weekly”
  • “Lunch-preferred guests who now also order dinner, excluding digital-only buyers”

You stay in full control—ThanxAI simply removes the manual work.

👉 ThanxAI launches soon. See what’s coming

New: More Customization Options in Branded Apps

A guest’s digital experience should feel unmistakably on-brand. Thanx now offers even more ways to customize your app and keep it fresh:

New features include:

  • Customizable bottom navigation
  • A featured content carousel for images and GIFs
  • Dynamic merge tags for personalized greetings, points, and status
  • A fully customizable homepage for non-ordering brands

👉 See examples and inspiration

New: Insights Lab — Faster Answers, Clearer Insights

Operators need to understand not just what happened but what to do next. Insights Lab puts Thanx’s most-requested reports in a single place with short video tutorials explaining:

  • What the report measures
  • How to filter data
  • What insights to focus on
  • How to apply those insights to strengthen your program

You can also export and schedule reports for recurring delivery.

👉 Explore Insights Lab

App-less Loyalty — Enrollment Without Friction

Restaurant loyalty programs often underperform because too many guests never join. App-less Loyalty removes that barrier.

With a simple QR code, guests can:

  • Sign up without an app
  • Earn and redeem instantly
  • View points, progress, and rewards in real time
  • Participate via both card-linked and check-in models

All traffic from Thanx Signup + Super Signup automatically routes to the app-less flow.

👉 See how App-less Loyalty works

Modifier Rewards — Lower Cost, Higher Impact

Not all rewards need to be high-cost discounts. Modifier Rewards give brands new ways to build profitable habits by incentivizing specific add-ons or upgrades.

Great use cases include:

  • Free guac
  • Free drink upgrade
  • Free bacon on any sandwich
  • Reward variety for limited-menu brands

👉 How to set up modifier rewards

👀 Additional Enhancements Worth Noting

These updates streamline operations and improve guest experience across your digital and loyalty channels:

  • Countdown Timers + Video in Email. Add urgency or include rich media—no coding required.
  • Order Throttling with Toast Quote Times
    Reduce kitchen stress by spacing out incoming orders automatically.
  • Auto-Assign Delivery to the Nearest Store
    Fewer errors, better food quality, happier guests.
  • Improved Location Search for Pickup
    Faster, smarter store lookup by partial address, city, or zip.
  • Check-In on Guest-Facing Displays
    Guests can enter phone or email directly on Toast and Qu POS displays.
  • Transition Screens for Loyalty Model Updates
    Clear communication when switching between card-linked and check-in models.
  • AI-Enabled API Docs
    Developers can now ask natural-language questions and get instant answers.

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Release
September Product Updates
Introducing new AI capabilities, deeper app customization, smarter reporting, frictionless enrollment, and margin-friendly rewards—all designed to help restaurants reach more guests, drive repeat visits, and grow digital sales profitably.
Release
October Product Updates
This month we released a cleaner unified signup experience, smarter points controls, enhanced reporting, and improved POS integrations—making loyalty programs more consistent, more accurate, and easier to manage across every location.