THANX DATA PLATFORM 

Complete ownership and unlimited access to your data

Most platforms lock your guest data behind walls. Thanx believes the data we gather belongs to you.
https://res.cloudinary.com/dreiso3ix/video/upload/v1764639250/ThanxDataPlatform_obokx1.mp4
Secure and scalable
Enterprise-grade security with the flexibility restaurants need

Thanx is built on modern infrastructure that scales with your business while maintaining the highest security standards.

Industry-leading security standards:
SOC 2 Type 2 Compliant
PCI DSS Level 1 Service Provider
Platform uptime
>99.95%
The Thanx Difference

Our modern data platform puts you in control.

Legacy platforms treat your guest data like their asset. Thanx operates on a different philosophy—your data belongs to you, and our open architecture ensures you can access and use it without barriers.
See how it works 

Multiple ways to access your guest data

From real-time dashboards to automated data-warehouse syncs, Thanx offers flexible options that integrate with your existing tech stack.
This is some text inside of a div block.
DASHBOARD
Built-in reporting and analytics 

Access over 100 metrics and visualizations covering activity, business outcomes, and strategic KPIs—with industry benchmarks to help you measure what matters most.

Explore Reporting
Insights Lab
Test-drive new reports and analytics

Insights Lab gives you early access to experimental reports within your Thanx dashboard. Explore new metrics and influence real business decisions before reports are formally released.

This is some text inside of a div block.
Data exports
Comprehensive nightly data exports

Automated SFTP exports deliver complete snapshots of transactions, rewards, members, and more in CSV format every 24 hours.

Explore Exports
Thanx Connex
Automated sync to your data warehouse

Thanx Connex loads structured data directly into Snowflake, BigQuery, Databricks, Redshift, and other major platforms, reducing data engineering and effort around data pipeline management. 

Explore Thanx Connex
This is some text inside of a div block.
APIs & Integrations
Make your guest data available across your tech stack

Well-documented APIs enable your technology partners to access Thanx data and build integrations that extend value across your entire restaurant technology ecosystem—from POS to kiosk to marketing platforms and more.

View Integrations
The Thanx team truly leans in, collaborating with us to solve real customer challenges. Thanx’s focus on unifying first-party data enables brands to unlock deeper insights and more meaningful personalization, and their commitment to digital transformation strongly aligns with our values at Klaviyo.
Mike Eng, Sr. Director of Vertical Expansion
Klaviyo

Everything you need to get the most out of your guest data

Beyond flexible data access, Thanx provides the infrastructure, security, and support to ensure our platform scales to meet the needs of your business.
Enterprise-grade security and compliance 

SOC 2 Type 2 and PCI DSS Level 1 certified, with continuous monitoring to protect your guest data and meet the highest industry standards. 

Built to scale with your growth 

Modern cloud infrastructure ensures >99.95% uptime as you expand locations, grow membership, and increase transaction volume without performance degradation. 

Extensive partner ecosystem

Access 60+ pre-built integrations with leading POS, ordering, kiosk, feedback, CDP and marketing platforms, backed by dedicated developer support for ongoing innovation. 

View Partners

Fully managed platform maintenance 

Thanx handles all platform, security patches, and infrastructure maintenance, so your team can focus on driving frequency instead of managing technical operations. 

Campaign inspiration

See how restaurants are driving business outcomes.

Get Inspired
thanx data platform

A comprehensive data platform built to support restaurants

Thanx provides multiple ways to access and leverage your guest data, from built-in analytics to raw data exports, all built on modern infrastructure that scales with your business.

Secure and performant
  • Built on cloud-native infrastructure with SOC 2 Type 2 and PCI DSS Level 1 compliance to protect guest data at enterprise scale
  • 99.95% platform and API uptime ensures reliable access as you grow locations, expand membership, and increase transaction volume
  • Modern data architecture built on technologies like Snowflake and dbt enables seamless scaling without performance degradation
Extensible
  • Modern API architecture and comprehensive documentation enable technology partners to integrate in weeks instead of months, expanding your ecosystem quickly
  • Our data platform powers Insights Lab, where we rapidly develop new reports and analytics so you can access the insights you need without long implementation cycles
  • Modern infrastructure allows us to continuously iterate on our targeting engine, exposing new attributes into our segmentation engine that drive more precise personalization
Accurate and Scalable
  • Thanx captures comprehensive behavioral, transactional, and preference data across every touchpoint—digital ordering, in-store visits, app activity, card-linked purchases, and more
  • Data modeled in dbt and processed on Snowflake ensures accuracy and reliability, powering the data behind ThanxAI
  • Built-in business intelligence powered by Looker transforms raw data into actionable insights through 100+ pre-built metrics and strategic benchmarks
Explore more

More than just a data platform

From automated campaigns to real-time analytics, our platform provides everything you need to acquire and retain your most valuable customers.
Platform Overview
Reporting and Analytics
Reports that reveal what's driving results and show you exactly what to do next.
Learn more
Partners
60+ technology and agency partners across every category of the restaurant tech stack.
View Integrations

Explore more of our resources

View all
Case Studie
How Bottleneck grew signups for three straight months and boosted YTD revenue
Case Studie
Loyalty That Pays Off: SpeakScale + Thanx Help Honest Mary’s Grow SSS by 17%
Case Studie
How Oakberry Used Loyalty and a Dynamic App toDrive +20% MoM Increase in Sales
Case Studie
How Pokeworks 4x’d Loyalty Signups and DroveDouble-Digit Loyalty Sales in Just 7 Months
Case Studie
From Coupons to Customer Insights: How Sonny'sBBQ Achieved Higher-Margin Growth with Thanx
Case Studie
Big Chicken scales its digital ecosystem, deepens guest relationships, and drives stronger loyalty with Thanx
Case Studie
How Savory Fund's PINCHO Burgers and Kebabs Greww SSS 14% with Thanx
Case Studie
Thanx helped Flower Child launch a loyalty program that increased repeat visits and AOV.
Case Studie
How Hopdoddy drives 300+ sign-ups per month perlocation with modern loyalty and data-drivenmarketing from Thanx
Case Studie
How Mo'Bethas grew sales and traffic with modern loyalty program and an improved guest experience
Case Studie
How Urbane Cafe earned industry-leading cart conversion and retention while reducing promotional discounts.
Case Studie
Velvet Taco delivers on-brand loyalty perks without relying on discounts
Release
October Product Updates
This month we released a cleaner unified signup experience, smarter points controls, enhanced reporting, and improved POS integrations—making loyalty programs more consistent, more accurate, and easier to manage across every location.
Release
September Product Updates
Introducing new AI capabilities, deeper app customization, smarter reporting, frictionless enrollment, and margin-friendly rewards—all designed to help restaurants reach more guests, drive repeat visits, and grow digital sales profitably.
Webinar
Hidden Menu Q+A with Thanx’s Director of Product, Clare Vivarelli
Join our Director of Product, Clare Vivarelli, as she walks through some Q+A about our Hidden Menu feature.
Webinar
Enhance Your Loyalty Program: How Leading Restaurants Drive Revenue Through Loyalty Campaigns
If you missed the live event, you can now access the complete recording of our engaging roundtable discussion. Leaders from the restaurant industry gathered to explore the challenges posed by rising costs associated with 3rd-party delivery (3PD) platforms and advertising fees.
Webinar
Reclaiming Restaurant Margins Webinar
If you missed the live event, you can now access the complete recording of our engaging roundtable discussion. Leaders from the restaurant industry gathered to explore the challenges posed by rising costs associated with 3rd-party delivery (3PD) platforms and advertising fees.
Webinar
How to Measure the Health and Effectiveness of Your Loyalty Program
Webinar
An Evening with Restaurant Industry Veterans
Watch this Dallas Restaurant Industry Insiders event with Greg Creed, former CEO of Yum! Brands, and Meredith Sandland, founding COO of Kitchen United, and Zach Goldstein, Founder and CEO of Thanx.
Webinar
Making Loyalty Data Actionable
Want to learn how to make your loyalty data actionable? Watch the virtual event to learn how to get started.
Press
Tech Tracker: DoorDash, Uber Eats, more, expand restaurant operator tools; Thanx creates AI agents for personalized marketing
via Nation's Restaurant News
Press
Thanx Launches ThanxAI: AI Automates Restaurant Marketing and Boosts Revenue
via Web Pro News
Press
Pokeworks Loyalty Program Grows 4x Faster in 2025, Driving Record Sales
via QSR
Press
Cheba Hut launches Thanx-powered mobile app, loyalty platform
via Fast Casual
Press
Blaze Pizza Rides Loyalty Tech to Beat Economic Headwinds
via PYMNTS
Press
Operators Aim for Integration and Less Friction With New Loyalty Programs
via Food on Demand
Press
Salad House Taps into Guest Feedback to Improve Operations and Guest Satisfaction
via Hospitality Tech
Press
Olo, Thanx Delivering 'Hyper-Personalized Guest Engagement
via Fast Casual
Press
First-Party Ordering Gains Some Momentum
via Restaurant Business
Press
Thanx Broadens Loyalty Capabilities with Square Integration
via QSR
Press
Blaze Pizza Levels Up Its Digital Strategy
via QSR
Press
Industry Tastemakers Predict Food & Beverage Trends Coming in 2025
via Total Food Service