Campaign inspiration

A/B Tests

Compare subject lines, rewards, and messages side-by-side to see what truly drives revenue and profitability.

Prove what drives profit, not just clicks.

We’ve also seen remarkable outcomes with Thanx’s marketing automation — their lifecycle marketing and A/B testing features are incredibly user‑friendly, and the reporting makes it easy to gauge the effectiveness of our campaigns and program adjustments.

Jennifer Faren, VP of Marketing

Hopdoddy Burger Bar

Merchants see:

~30%

Higher campaign ROI

EXAMPLES

A/B Test inspiration

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Nothing Bundt Cakes - A/B Test

A/B Tests

Honest Mary's - A/B Test

A/B Tests

Oakberry - A/B Test

A/B Tests

Hopdoddy - A/B Test

A/B Tests

When to use A/B tests

Use A/B tests anytime you want to optimize campaigns or offers—before scaling a new reward, changing messaging, or launching a promotion system-wide. Perfect for refining strategies and protecting margins.