Offer discount rewards ($ off, % off, BOGO), item-based rewards, modifier rewards, and non-discount perks. Test to find what drives repeat visits for your brand without eroding margins.
Loyalty
Restaurant loyalty program software that expands reach and builds habits
With traditional loyalty programs, the majority of enrolled guests never become engaged.
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Proven results
Restaurants see 5x more engaged users in year one on Thanx.
These activated guests are worth 10x more than a first-time diner.
Thanx restaurants see an average of:
More loyalty sign-ups
212%
Growth in engaged users in year one
5x
Higher capture rate (loyalty % of sales)
223%
SEE HOW IT WORKS
Loyalty that solves the frequency problem.
Our restaurant loyalty program software captures guests at every touchpoint, converts first-timers into regulars automatically, and builds frequency with flexible, differentiated loyalty programs.
DIFFERENTIATION
Create a loyalty program as unique as your brand
Customer success stories
Restaurant loyalty wins.
A loyalty program just turns into a discount program unless you first understand guest behavior. With The Velvet Room, powered by Thanx, we are using data to build personal relationships with our guests, not just with typical rewards, but with memorable experiences.
Cassie Cooper, Director of Marketing | Velvet Taco
30%
Capture rate
13%
Members moved up a tier from hidden menu
+5k
Sign-ups per week
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Everything you need to grow your customer base and drive lifetime value.
Thanx is more than a loyalty platform—it's a complete solution for driving frequency. From enrollment and nurture to engagement and retention, we give you everything the best loyalty programs use to build lasting habits profitably.
Every reward you need to drive frequency
Loyalty that’s not a black box
Most loyalty platforms bury you in data. Thanx delivers usable reporting—revenue attribution, member engagement, and program health in formats anyone can understand. Track points activity, tier progression, outstanding liability, and redemption patterns to optimize what actually drives customer lifetime value.
Choose how guests participate
Select card-linked loyalty for automatic purchase tracking or use check-in-based loyalty with QR codes, phone number lookup, and native POS integrations. Either way, guests earn and redeem seamlessly while you capture more purchase data.
Better data capture, better personalization
When participation is seamless, more guests engage and more data flows in. Rich customer profiles with 400+ attributes (from purchase history to visit patterns to preferences) enable sophisticated segmentation and targeting that drives customer lifetime value across your entire base.
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LOYALTY
The most comprehensive restaurant loyalty management software on the market.
Whether you're launching your first loyalty program or replacing an outdated system, our platform scales from simple setups to complex, multi-location enterprise solutions.
Flexibility
Automation
Intelligence
EXPLORE MORE
More than just a loyalty platform.
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Webinar
Enhance Your Loyalty Program: How Leading Restaurants Drive Revenue Through Loyalty Campaigns
If you missed the live event, you can now access the complete recording of our engaging roundtable discussion. Leaders from the restaurant industry gathered to explore the challenges posed by rising costs associated with 3rd-party delivery (3PD) platforms and advertising fees.
Webinar
Reclaiming Restaurant Margins Webinar
If you missed the live event, you can now access the complete recording of our engaging roundtable discussion. Leaders from the restaurant industry gathered to explore the challenges posed by rising costs associated with 3rd-party delivery (3PD) platforms and advertising fees.
FAQ
Answers to commonly asked questions.
What is restaurant loyalty software?
Restaurant loyalty software helps restaurants identify guests, reward their visits, and drive repeat purchases. But here's the truth: most platforms are just discount machines with black-box reporting. They're overly reliant on mobile apps, built for superfans only, and ignore the majority of your guests.
The best restaurant loyalty program software goes beyond "spend X, get Y" to capture rich customer data, enable sophisticated targeting, and drive loyalty as a measurable business outcome—not just another program.
Why is loyalty software important for restaurants today?
Marketers are under pressure to drive repeat business, reward customers, and deliver personalized offers that build long-term loyalty. Even though loyalty programs are everywhere, 80% of restaurants say their programs aren't working. The problem? Traditional loyalty programs are built for superfans only, ignore the majority of guests, and rely on costly blanket discounts that erode margins.
Modern restaurant loyalty software, like Thanx, solves the industry's #1 problem: driving frequency profitably by reaching more guests, building habits at scale, and protecting margins with smarter rewards.
How should I compare the cost of different restaurant loyalty solutions?
Thanx combines AI-powered segmentation with 400+ guest attributes to build sophisticated audiences in seconds. Automated lifecycle campaigns nurture guests from first purchase to third visit and beyond, while precision targeting ensures you're rewarding incremental behavior rather than purchases that would have happened anyway.
Our flexible rewards engine lets you offer both discount and experiential rewards (VIP access, secret menu items, exclusive perks) so you can drive frequency without eroding margins. The result: restaurants using Thanx average a 2.4% effective discount rate, compared to 10% with traditional programs.
Can Thanx integrate with existing POS and ordering systems?
Yes. Thanx integrates with 50+ POS systems, ordering platforms, and technology partners, including Toast, Square, Olo, NCR, and Qu. Our open platform, built on modern APIs, enables new technology partners to easily integrate into our environment and innovate alongside us. Whether you're using card-linked loyalty for automatic tracking or check-in methods via QR codes or phone lookup, Thanx works seamlessly with your in-store and online operations.
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