Challenges

Nothing Bundt Cakes launched a summer frequency challenge to drive repeat purchases, requiring guests to have the app downloaded to participate. Guests who made purchases in-store or online earned bonus points after their 4th purchase, rewarding loyalty while boosting both app adoption and purchase frequency.

Pokeworks challenged guests to visit twice in a month and earn a free app reward. Using basic tools within Thanx, simple animation and a reward in their emails, they created a sense of urgency with a gamified tone.

Velvet Taco used a multi-visit challenge via email and push to tie rewards to repeat behavior, focusing loyalty investment on guests who increased their frequency.

RASA used a multi-visit challenge via email and push to encourage guests to visit multiple times during a promo period, building routines that extend beyond the campaign.

Bubbakoo’s ran a multi-visit challenge via email and push to gamify repeat trips, motivating guests to come back more often and improving long-term visit cadence.

Tacoria ran a summer frequency challenge, inviting loyalty members to visit twice in 10 days to earn 300 bonus points. The email + push campaign drove lasting behavior change well beyond the challenge window — Tacoria saw a 1.45x lift in visit frequency and 1.41x lift in average monthly spend from challenge completers. Powered by Thanx + SpeakScale, they saw seamless execution across campaign delivery and loyalty tracking.

‍