Table service loyalty programs that fill seats and build regulars.

A table service loyalty program is a rewards system that helps restaurants identify more of their guests and gives you a way to engage them and influence their behavior. Unlike quick-service loyalty programs that focus on speed and high transaction frequency, table service loyalty programs are built for lower-frequency, higher-value dining experiences—capturing guest preferences and dining patterns so you can market to them in personalized ways.

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The best table service loyalty programs make enrollment quick and easy without an app. By removing that friction, you can identify far more of your guests from their very first visit. Once enrolled, automated campaigns nurture those critical first few visits to turn one-time diners into returning guests. As guests become active members, personalized marketing drives increased frequency, fills seats during slow periods, and captures special occasions—all while protecting the premium positioning that matters in full-service dining.

The main benefit is driving frequency more profitably—building a base of regulars who come back more often without training guests to expect discounts. For table service restaurants, this requires solving challenges that QSR and fast casual brands don't face, particularly around capturing guest information when most dining happens in-store rather than through digital channels.

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Modern table service loyalty programs address this through enrollment that works during the dining experience, marketing campaigns that drive return visits through personalization rather than blanket offers, and rewards that feel premium—think exclusive events, secret menu items, and VIP experiences instead of dollar-off deals. The result is fuller tables during lunch and weeknights and stronger relationships that keep guests coming back more often.

In-store enrollment is one of the primary challenges for table service restaurants—and most really struggle with it. When you can't capture guest information, your loyalty program can't influence much revenue because you're only reaching the small percentage of guests willing to download an app or sign up online. The result is programs that look good on paper but don't move the needle on frequency or profitability. 



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Legacy approaches create too much friction—either staff have to facilitate sign-ups (taking time away from service), QR codes lead to lengthy forms guests abandoned, or programs require app downloads that only superfans would bother with. Modern loyalty programs use app-less enrollment that happens seamlessly: SMS triggered when guests enter their phone number on handhelds at payment, and QR codes that lead to simple enrollment flows. Bottleneck Restaurant Group grew signups a sustained 172% on average by adopting this strategy. The key is removing friction for everyone—staff stay focused on service, guests sign up in seconds, and your program reaches far more people.

Absolutely. Thanx has a powerful platform that facilitates habit creation and engagement both in-store and online, regardless of how much digital ordering you do today.

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We offer two options for the in-store guest experience: card-linked loyalty, where guests automatically earn rewards when they pay with a registered card, and traditional check-in, where guests identify themselves at payment. This flexibility is unique—most platforms force you into the traditional approach, but we let you choose what works best for your operations. Because we reach more guests and collect more data through seamless enrollment and participation methods, we enable more personalized marketing based on actual behavior and preferences, not just generic blasts. Combined with smart rewards that protect margins through precision targeting rather than blanket discounts, you can drive frequency without devaluing your brand. The result is effective loyalty whether you have robust digital ordering or operate primarily in-store.

Many loyalty platforms were built for quick-service brands with high transaction frequency and digital-first operations. They ignore the unique challenges table service restaurants face: lower visit frequency, higher check sizes, primarily in-store dining experiences, and the need to drive frequency without eroding premium positioning. 


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Thanx is different in several key ways. We solve both the enrollment and participation challenges that kill most table service loyalty programs—offering seamless multi-channel enrollment that captures guests in-store and online, plus flexible participation options including card-linked loyalty and traditional check-in so guests can earn and redeem however they prefer. We enable personalized marketing based on actual guest behavior rather than generic blasts, combined with smart rewards that protect margins through precision targeting (2.4% effective discount rate vs. ~10% on legacy platforms). And our platform facilitates habit creation through automated campaigns that nurture first-time diners into regulars, fill tables during slow periods, and leverage experiential rewards like exclusive events and secret menus that feel premium, not transactional. The result is more guests enrolled, more return visits, and protected profitability—exactly what table service operators need.