case study

How Mo'Bethas grew sales and traffic with modern loyalty program and an improved guest experience

Thanx helps drive high-margin growth

Month of positive SSS comps

15x

increase in enrollment in year 1

30%

increase in digital sales

About

Mo’Bettahs: 15× membership growth + 30% digital sales uplift with Thanx.

Born on the island of Oʻahu in 2008, Mo'Bettahs brings the warmth of aloha and the rich flavors of Hawaiian cuisine to its patrons. As they gained traction, the rapidly growing, 51-location restaurant brand needed to uplevel and revitalize its existing loyalty program. Mo’Bettahs selected Thanx —combined with their existing Olo ordering system — to deliver a seamless guest experience, grow membership, and drive same-store sales.

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The biggest highlight of adding Thanx has been the impact on sales. Implementing Thanx not only grew our customer database, it boosted traffic. Amidst a backdrop of rapid unit expansion and industry declines in traffic in 2023, we actually reversed our trend to a positive trajectory.

Rob Ertmann, CEO, Mo’Bettahs

Mo'Bettahs

Thanx is an elevated product. With technology, you get what you pay for. The cost of Thanx is more than justified by the impact on sales, the incremental traffic, and the seamlessness of the guest experience. If you go with a low-cost solution, you better have a good IT team who can spend all of their time making it a seamless experience. That’s why Thanx is worth the premium price.

Rob Ertman, CEO

Mo'Bettahs

RESULTS

Saw immediate results

Increase in digital sales

30%

Active members: 5 yrs on prior solution vs. 1 yr on Thanx

15→ 220k

Increase in digital sales after adopting Olo

50%

Mo'Bethas' Recipe for Success

To unlock stronger loyalty performance, Mo’Bettahs needed to overcome operational challenges created by their previous program. By modernizing their tech stack and streamlining the guest experience with Thanx and Olo, the brand created the foundation for sustainable growth in traffic, sales, and member participation.

No more complaints at the register

The previous program created a negative impact on guest experiences, including hardware connectivity issues and operator reluctance, which hindered the growth of their loyalty program and participation. With credit card-linked loyalty from Thanx, the speed of service improved, the in-store connectivity issues evaporated, and their guests loved that they could earn benefits just by swiping a credit card.

Massive uptick in enrollment

With the improved program, Mo’Bettahs could finally lean into promoting their loyalty program. Active membership in the program grew more than 15x in a single year, to 220k members, up from only 15k who had participated in the previous program.

Higher frequency, more sales

Thanx allows Mo’Bettahs to focus on leveraging their database and delivering more personalized, relevant offers and campaigns to their customers. In 2023, when most restaurants were raising prices, Mo’Bettahs defied industry trends with a positive traffic trend, leveraging the loyalty database of members to positively influence growth, despite cannibalization of sales due to rapid expansion.

Guest engagement for every segment.

Thanx made this data actionable through lifecycle insights, A/B testing, automated campaigns, and recommendations.