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For their birthday, Menchie's hosted a week of exclusive perks and rewards for their loyalty members, giving them the inside scoop first via email. Perks included chances to win gift cards, free froyo for a year, branded merch, and a special in-store giveaway event — making loyal guests feel like VIPs all week long.
Nothing Bundt Cakes launched a summer frequency challenge to drive repeat purchases, requiring guests to have the app downloaded to participate. Guests who made purchases in-store or online earned bonus points after their 4th purchase, rewarding loyalty while boosting both app adoption and purchase frequency.
Fresh Kitchen sent an email promoting app downloads, highlighting the perks of a better guest experience and positioning the app as the "fastest way to Fresh Kitchen." The campaign gave guests a clear, compelling reason to download — turning convenience into their key selling point.
La Madeleine shows how a well-designed app experience can capture loyalty members' attention, using a combination of custom image blocks and text blocks to prominently display tier status and points balance. It's a great example of how thoughtful design keeps guests engaged and informed at a glance.
Nothing Bundt Cakes sent guests a helpful reminder on an easy alternative way to earn points in-store — simply scanning a QR code. The campaign served as a great guest education moment, showing how effortless earning can be while reinforcing app usage and building stronger brand affinity.
Velvet Taco sent a remider to guests holding an unused reward, encouraging them to redeem it on their next visit. The campaign also reinforced a key behavior — checking the app for perks — helping tie the app experience directly to loyalty and redemption.
Hash Kitchen reminds guests why ordering direct just makes sense. No extra fees, points on every order, and perks that keep adding up — a straightforward campaign that makes the case for skipping the third-party apps and going straight to the source.
To celebrate 1 million loyalty members, Sonny's BBQ threw a giveaway worthy of the occasion. One hundred lucky members walked away with 10,000 loyalty points each — a fun, high-impact way to mark the moment and reward the guests who helped them get there.
Curry Pizza House sends a nudge to guests who are close to reaching Gold Tier — complete with a breakdown of the perks waiting on the other side and a fun animation pointing them to the app to track their progress. The result: a playful push that turns almost-there into let's-go.
When Velvet Taco transitioned from card-linked to check-in loyalty on Thanx, they knew clear communication was key to a smooth switch. They sent a proactive email to guests, reassuring them that their experience wouldn't be disrupted and that they'd keep earning points every step of the way — helping ensure loyal guests stayed engaged and kept participating in the program.
Menchie's launched an in-app Spin-the-Wheel game, giving guests a chance to win prizes with every spin. Promoted via email and push notifications, the campaign drove customers back to the app every Monday. The campaign boosted app engagement and turned repeat visits into a game guests wanted to keep playing.
Does a free item introduce guests to something they'll keep ordering — or does it just pull tomorrow's visit into today?
For 7th Street Burger's 7th on 7th campaign, a free single cheeseburger dropped into loyalty accounts on the 7th of each month. App-only, one-day expiry. The result: a 95% same-day traffic lift, with two-thirds of redeemers returning within 30 days.
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Sweetfin celebrated their 11th year anniversary by announcing special rewards and perks just for loyalty guests, including a Free Taro Chips reward and $11 signature bowls, to engage with new and existing guests and help build retention.
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