growth brands

Drive frequency profitably without a massive team.

Growing your brand means your team is likely stretched thin. You need enterprise-level marketing and loyalty capabilities without the complexity or headcount.

Pain Points

Growing pains create added challenges for guest loyalty.

01
Small marketing teams
Its difficult to execute campaigns and manage programs across growing locations.
03
Brand consistency
Maintaining the same guest experience across growing locations becomes increasingly difficult.
02
Brand awareness
Limited reach in new markets means starting from zero with each expansion.
04
Discount dependency
Relying on heavy discounts to fill new locations attracts deal-hunters, not your core audience.
our platform

Unify your entire guest experience.

Reach more guests, build habits

Traditional loyalty programs only appeal to superfans. Thanx reaches more guests, converts more first-timers into regulars, and builds more habits while protecting margins.
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thanx restaurants see an average of
212%
more loyalty sign-ups vs. legacy loyalty
5x
growth in engaged guests in year one on Thanx
223%
higher capture rates (loyalty % of sales)

Drive more repeat orders, grow digital sales

Most ordering systems were designed to take orders, not drive repeats. Thanx UX recognizes returning guests, integrates loyalty seamlessly, and empowers marketers to make updates without developer support.
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thanx restaurants see an average of
90%
Grow digital in year one, 38% by more than 50%
38%
More guests come back for a second digital purchase
95%
App cart conversion rate

Automate habits with personalization that scales.

Most marketing tools are too complex and time-consuming to use for scalable, personalized outreach. Thanx makes sophisticated targeting effortless, so you build habits without adding headcount.
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thanx restaurants see an average of
5x
Growth in engaged users in year one
155%
More new members become engaged
95%
95% reduction in time to execute marketing

Drive frequency with smart rewards that protect margins

Most platforms push discounts with broad targeting. Thanx delivers precision offers across every channel that drive frequency while protecting margins.
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thanx restaurants see an average of
2.4%
Avg discount rate vs. ~10% legacy loyalty
5x
Growth in engaged users in year one
4x
Redemption effeciency
ENTERPRISE-SCALE PLATFORM

Built on a modern, scaleable and secure foundation

Thanx is built on modern cloud APIs and leading technologies like Snowflake and Looker. This scalable, extensible foundation enables rapid innovation, secure data sharing with your other technology providers, and easy integration for third parties, maximizing value for our customers.
PCI DSS Level 1 Service Provider
SOC 2 Type 2 Compliant
99.95% platform uptime
$1B transactions processed annually

Everything you need to drive frequency profitably

CRM & Segmentation
Unified guest profiles capture customer preferences with 400+ attributes, and AI-powered segmentation makes sophisticated targeting simple—driving precision campaigns that increase frequency and lifetime value. 
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Reporting & Analytics
Reports that answer strategic questions—what's working, what's not, and where to focus next—revealing how campaigns impact frequency and customer retention with a transparent methodology that turns insights into action. 
ThanxAI
AI agents automate manual marketing tasks—starting with SegmentAI, which builds sophisticated segments in seconds and makes personalization effortless while you maintain complete control. 
Thanx Data Platform
Your data belongs to you—access it through built-in dashboards, automated exports, data warehouse syncs, or comprehensive APIs with our open architecture. 
CUSTOMER SUCCESS STORIES

Real enterprise results

We chose Thanx because of its seamless onboarding process that got us up and running quickly, and how easy it is to operate both internally and externally, making them the perfect partner to help grow our brand loyalists. A high performing loyalty program is table stakes as we prepare our brand for explosive growth throughout 2024.

Michael Alberici, SVP & Head of Marketing | Smalls Sliders

471%
Increase in revenue from engaged customers
+7%
Increase in activation rate from 17% to 25%
0.7%
Low effective discount rate
Read the Press Release

Expert support that scales with you.

Growth brands need more than software—you need strategic partners who understand the challenges of scaling and can help you move fast.
Strategic planning

Work with loyalty experts to design programs that drive frequency across expanding markets without eroding margins.

Campaign guidance

Get hands-on support from our customer success team to brainstorm campaigns ideas and help you optimize performance as you scale.

Data insights

Office hours with our Chief Data Officer and data team provide proactive guidance on what's working and where to focus next.

Technical support

Dedicated implementation and support teams ensure smooth launches across new locations with minimal disruption.

campaign inspiration

See how other brands are driving revenue.

PARTNERS
Connected with the technologies you work with today and tomorrow.
60+ pre-built integrations mean you don't have to rip and replace—Thanx fits into your current tech ecosystem and scales as you grow.
Explore our partners

Frequently Asked Questions

From quick-service and fast-casual to casual dining and cafe, the Thanx platform adapts to your unique needs, helping you deliver loyalty as a business outcome across every restaurant type.
How is Thanx different for growth-stage brands vs. enterprise?

Growth-stage brands face a unique challenge: you need enterprise-level marketing and loyalty capabilities, but you don't have enterprise budgets or headcount. Most platforms are built for either small single-location businesses or massive chains with dedicated IT and marketing departments—leaving growth brands stuck with tools that are either too limited or too complex.

Thanx is designed for teams that need to do more with less. Our easy self-service tools, triggered marketing automations, and helpful AI agents mean 1-2 marketers can execute sophisticated campaigns that used to require an army. You get enterprise-grade reliability and integrations without the complexity, lengthy implementations, or ongoing technical dependencies that slow you down.

How quickly can we implement across multiple locations?

Unlike legacy platforms that require months to rollout, Thanx is built to scale efficiently. Most growth brands launch across their entire brand in roughly 90 days—with centralized control that lets you update loyalty programs, campaigns, and rewards once and deploy everywhere instantly. Our seamless integrations with major POS and ordering systems mean minimal disruption to operations, and our implementation team has experience launching brands across hundreds of locations simultaneously. You don't need to slow down growth to get better tools.

Can our small marketing team really manage this?

Yes. Traditional marketing and loyalty platforms assume you have a large team with technical resources. Thanx is built for the reality of growth-stage brands where 1-2 marketers are managing everything. SegmentAI reduces audience creation time by 95%, turning hours of manual segmentation work into seconds. Pre-built lifecycle automations run continuously without oversight. Self-service tools put power directly in marketers' hands—no waiting on developers. Our customers consistently tell us they're executing 5x more campaigns per marketer than they could with previous platforms.

How does Thanx help with new market expansion?

Expanding into new markets means reintroducing your brand to guests who don't know you yet—and doing it profitably. The biggest mistake growth brands make is relying on heavy discounting to drive initial visits, which attracts deal-seekers instead of loyal guests and trains bad behavior from day one. Thanx helps you build awareness and drive frequency in new markets the right way. App-less loyalty captures more first-time guests without friction. Automated lifecycle campaigns nurture new guests from first purchase to third visit. And precision targeting lets you reward strategically—driving repeat visits while protecting margins with an average 2.4% effective discount rate vs. ~10% on legacy platforms.

What happens as we continue to scale?

Thanx grows with you. Our platform powers brands from 10 locations to 1000+ with the same tools and infrastructure—you won't outgrow us or need to migrate to a different system as you scale. The difference is that Thanx maintains ease of use even at enterprise scale. While legacy platforms get more complex and require bigger teams as you grow, our self-service approach and automation mean you can continue scaling efficiently without proportionally expanding headcount. Many of our largest customers still operate with lean marketing teams because the platform does the heavy lifting.