Surprise and Delight

For their birthday, Menchie's hosted a week of exclusive perks and rewards for their loyalty members, giving them the inside scoop first via email. Perks included chances to win gift cards, free froyo for a year, branded merch, and a special in-store giveaway event — making loyal guests feel like VIPs all week long.

Sweetfin celebrated their 11th year anniversary by announcing special rewards and perks just for loyalty guests, including a Free Taro Chips reward and $11 signature bowls, to engage with new and existing guests and help build retention.

In celebration of Easter, Freebirds ran a campaign to entice guests to order by finding hidden egg modifiers across certain online menu items. After purchasing the menu item where the eggs are hidden, guests would then receive a surprise reward.

La Madeleine ran a surprise-and-delight email offer to recognize members with unannounced perks, strengthening emotional loyalty and encouraging return visits.

Tacoria ran a surprise-and-delight campaign via email and push, gifting unexpected rewards that made loyal guests feel recognized and drove extra visits.

Velvet Taco used a surprise-and-delight email offer to drop unexpected rewards into member accounts, sparking excitement and quick follow-up visits.

The Melt used a surprise-and-delight campaign via email and push to reward guests randomly, building goodwill and nudging members into more frequent routines.