Campaign inspiration

Surprise and Delight

Deliver unexpected rewards to loyal guests that strengthen emotional connection and encourage more visits.
Create memorable moments that drive loyalty
With The Velvet Room, we are tying transactions to guests regardless of their order mode, and then using data to understand behavior. With this data capture, we can personalize our loyalty program–building personal relationships with our guests, not just with typical rewards, but memorable experiences.
Cassie Cooper, Director of Marketing
Velvet Taco
EXAMPLES

Surprise and Delight inspiration

Coffee & Treat
Fast Casual
QSR
Table Service
App
Email
Email & Push
Accelerate Loyalty Sign-Ups
Boost Repeat Orders
Elevate Average Check Size
Enhance App Engagement
Grow Customer Lifetime Value
Improve Visit Frequency
Increase App Downloads
Maximize Cart Conversions
Minimize Discount Dependency
Optimize Customer Activation
Personalize Experiences
Strengthen Retention Rates
Surprise And Delight Guests

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When to Surprise & Delight

Use Surprise and Delight campaigns to surprise loyal or at-risk guests with personalized gestures or perks.