Turn grab-and-go transactions into loyal, repeat guests.

Thanx addresses the core challenge coffee and treat concepts face: converting grab-and-go transactions into identified guests you can market to, then building habits through automated lifecycle campaigns. Unlike legacy platforms that require app downloads and only reach superfans, Thanx captures guests at every touchpoint—digital checkout, QR codes in-store, SMS at POS—and uses precision targeting to drive repeat visits without relying on heavy discounts. The result: specialty concepts see 2.1x more loyalty sign-ups, dramatic lifts in retention, and effective discount rates as low as 2.3%.

Coffee shops and specialty beverage concepts benefit from customers who form routines easily—but those routines can become rigid. Thanx first helps convert more first-timers into regulars through automated lifecycle campaigns that nurture new guests from first purchase to third visit. Then, for existing customers, Thanx expands habits through campaigns that nudge morning-only visitors to try afternoon dayparts, gamified challenges that encourage menu exploration beyond their usual order, and item-level rewards that drive food attachment and premium drink upgrades. With 400+ customer attributes and sophisticated segmentation, you can identify single-daypart visitors and guests stuck in ordering ruts—then personalize campaigns to expand their behavior without disrupting the habits that already work.

Dessert and indulgence-focused treat concepts face a different challenge: guests see these purchases as special occasion rewards, not daily habits. Thanx helps build frequency from scratch by nurturing first-timers with automated incentives that bring them back sooner than they normally would, then using challenges and lifecycle campaigns to create visit patterns where none existed.

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You can also leverage the loyalty program to drive awareness of healthier options, nutritional benefits, or smaller portion sizes that position your brand as an everyday choice, not just a special occasion splurge. With behavioral segmentation and automated winback campaigns, you can re-engage guests who haven't visited in a while before they lapse entirely—turning infrequent indulgence into habitual behavior.

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Most marketing platforms are too complex and time-consuming, forcing operators to abandon targeting and fall back on generic blasts. Thanx makes sophisticated personalization effortless through pre-built automations, AI-powered segmentation (SegmentAI), and a self-service CMS that lets teams update content and launch campaigns in minutes. Kahwa Coffee runs their entire loyalty program with a small team, and Oakberry updates their app every week in under five minutes—no developer required. The result is a 95% reduction in campaign execution time, letting operators do more with less.

Legacy loyalty platforms treat discounts like a blunt instrument—broad offers that reach everyone regardless of whether they need an incentive. Thanx takes the opposite approach: precision targeting ensures only guests who need a nudge receive one, and flexible offer types let you choose between discount rewards, non-discount perks, and item-level incentives that drive specific behaviors. Built-in A/B testing with control groups proves what works, so you're not guessing or giving away margin unnecessarily. The result: Thanx customers see an average effective discount rate of 2.4%—far below the ~10% typical of legacy platforms—while still driving measurable frequency lifts.