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In this post, we share five essentials to building a loyal customer base. Having a customer engagement platform in place that enables you to know who your customers are, capture important customer data and send personalized campaigns is crucial to developing a successful loyalty program.

Thankx provides advice and tips for choosing a customer loyalty program for your business that helps it grow.

Loyal customers spend and visit more frequently and are the number one source of new referrals. Thanx provides practical tips for customer loyalty.

Thanx has always worked with Apple Pay automatically— no additional integrations required. Here’s why we believe that customers should be given options for how to pay when it comes to loyalty programs — and why successful loyalty programs MUST work flawlessly with Apple Pay.

Building Customer Loyalty It used to be that walking into a retail establishment and being given some form of a discount, special offer, or free sample was a unique and appreciated moment. Merchants saw this as a legitimate method for building customer loyalty. Now, as customers, we expect a reward in return for our consistent

Problem Solved: Referral Programs, Made Effortless with Thanxgiving By Margaret Link Thanxgiving changes the game for mobile referral programs Have you tried launching a referral program before? Was it successful? How do you know? Most referral programs lack any type of data visibility, so you can’t be confident that you’re generating any ROI. Even when you get

Businesses love their regulars — and with good reason: research shows that 25% of customers generate almost 70% of revenue! Even with money on the line, business owners still make these 3 critical loyalty program mistakes when it comes to creating a loyalty program that actually retains customers. Avoid Common Loyalty Program Mistakes Investing in customer loyalty isn’t just the

Today’s guest blog covers a topic we love at Thanx — Net Promoter Score! Mickey from QuestionPro breaks down the math behind identifying your high-value customers and addressing their feedback. Net Promoter Score is only one piece of the customer data puzzle. Here’s why companies should be linking NPS results to customer transaction data —

From collecting better data to speaking to your customers in ways that resonate, there are many different steps businesses can take to build loyalty among their customer base and turn first-timers into repeat customers   Why don’t satisfied customers turn into repeat visitors? And how do you get more of them to come back another

Thanx teamed up with Main Street Hub to bring merchants more information on ways they can build customer loyalty — combining our expertise in loyalty, data, and social media, we covered a ton of ground in the 45-minute webinar. Here’s a recap for those of you who missed it.

With so many different types of loyalty programs out there, how do you choose the right loyalty platform for your brand? Learn about how Home Run Inn made the decision to implement an automated, data-driven loyalty program through Thanx.

With NRA 2017 ending today, we wanted to provide a glimpse into some of the conversations that our staff is having in the booth with restaurateurs. The beauty of Thanx is that it works for all types of restaurants, from QSR to Fine Dining. Unlike other loyalty programs, it doesn’t require additional hardware or require staff involvement. Customers simply pay as usual and the magic happens in the background.

The success of any customer loyalty program is based on getting your customers to sign up for it. Thanx provides actionable tips to help.

I worked my way through college as a hostess, waitress, and bartender in a college town restaurant. After graduation, I moved to Silicon Valley just in time for the dot com era. I began working for technology companies, but never lost my love for the restaurant industry.

Opt-out, not opt-in, is a loyalty program best practice. Read on to see how you can use this consumer psychology hack to keep more customers enrolled.

The croissant in your tiny bakery and café was just named the best in the country by Bon Appetit Magazine. Amazing news, right? Yes… Unless your heart is with your loyal customers who stop by every morning for a coffee and pastry on their way to work.

While all brands realize how valuable their loyal customers are, few brands are hitting it out of the park with their loyalty programs — just ask their customers: most consumers actively use less than half of the loyalty programs they’re enrolled in (via Survata).

New Survata survey data reveals how consumers interact with brands’ loyalty programs — the answers might surprise you. We broke down the most interesting stats to help merchants avoid the pitfalls of traditional loyalty programs and instead, create a program their guests actually want to use.
Most loyalty programs fail. Here’s why:

Figuring out how to improve customer engagement can make or break a multi-location car wash’s future. With more engaged customers, car washes see more frequent visits, higher average spend, and significantly improved lifetime value — i.e. everything required for long-term success
In this video interview, Wash Me Fast Chief Strategic Officer Jimmy Starnes explains exactly how he uses new technology to drive higher levels of customer engagement. Watch to learn specific ways that car washes can use tools like 2-way feedback and winback marketing to increase sales and maximize profit.

Prioritizing customer signups is the number one way to drive ROI and reap the full value of retention and loyalty marketing. With more customers enrolled, you get more data to execute personalized marketing, which drastically increases overall engagement and sales.

Below are the five easiest, most powerful ways to get more customers and drastically increase your subscriber base.

CEO Leslie Silverglide explains exactly how Mixt Greens has improved customer loyalty. Watch to learn the strategies she’s put in place to grow Mixt Greens into one of the most successful eateries in California.

For a restaurant executive, success generally comes down to one capital “T” Truth — provide excellent customer service and customers will continue to return. Generally, the last mile after top-quality food and atmosphere remains the same — add a personal touch to guests’ experience, often by visiting them at the table as they dine.

Unfortunately, executives managing multiple locations simply cannot be in more than one place at the same time. That’s the challenge tackled in a podcast from Rob Markey, partner at Bain & Company, Co-author of “The Ultimate Question 2.0,” and host of the Net Promoter System Podcast

Click here to find out how restaurant chains are discovering the special sauce of Net Promoter feedback. You can see a summary of the conversation below.

Starbucks name? We all think we’re unique when we tell our friends or post that picture to Instagram of an entirely fabricated name. Yeah, you know what I’m talking about. Fed up with the Barista’s constant, “And how do you spell that?,” you’ve adopted a new, more witty title.

But, sorry to tell you, you’re not alone and, maybe, you’re not as funny and as you think. You’ve actually been participating in Starbucks own brand loyalty program. Essentially, you’re working for them, and for free!

Ever wondered what it takes to build an app that tons of people download AND use? Welcome to a not-so-exclusive club. Statista predicts that app downloads will hit ~270 billion in 2017.

So, let’s take a look at the numbers behind consumers’ use of apps to figure out exactly what’s working, what’s not, and what to do if you want to build an app your customers will love.

If the answer to any is “No, we can’t,” now might be a good time to start investigating how to address this opportunity. Those multi-location merchants that do have a firm grasp on customer engagement and relationship management are best situated to increase revenue and reduce customer churn. Here’s why:

At Showmars, 80% of what we do is driving repeat business by giving each customer who walks through the door an experience that makes them want to come back.

The following expert analysis of customer loyalty best explains how loyalty will evolve in 2015. Considered together along with the key stats from 2014, marketers should be all set to understand what it takes to build a modern and successful retention marketing program.

Planning for loyalty success in 2015? You’ve come to the right place. Here are the key retention marketing stats we’ve seen in 2014 that will shape brand success in the coming year.

There’s no better time than now for restaurants to take stock of what’s working and what’s not. As technology evolves, and personalization becomes more and more important, restaurants need ways to make sure customers keep coming back. Here are three ideas to do just that.

. In our work with hundreds of restaurants across the country, we found that over the last several years, restaurant revenue declined by 22 to 45 percent during the post-Thanksgiving holiday period.

Investing in a loyalty program represents an important opportunity for merchants. To ensure smart decision-making, merchants should understand how the new program will affect their business. Here are the five most important factors to consider:

Trying to decide if you should focus your efforts on customer acquisition or customer retention? Thanx shares the value of customer retention marketing and how it drives long-term business success.