Data-driven marketing shouldn’t require a data science degree.

Generic messages don’t work. But highly personalized engagement based on a deep understanding of the customer can be time-consuming and tough to deliver at scale. That’s why Thanx is 100% focused on making personalization easy.

capture rate vs traditional

CRM-integrated ordering captures known customers 7.5x faster than traditional loyalty methods.

Introducing NEW Capabilities!

It's now easier than ever to know the impact of your marketing.

Abstracted example of the Cart Conversion Rate Over Time chart from Thanx, showing a stubborn rate around 72% that moves up to 90% after launching an automated cart abandonment campaign

Cart Abandonment Automations

Measure cart conversion across first-party app and web ordering experiences. Activate automations to target consumers who add items to their cart and fail to convert — bring them back the next day to complete their order.

Lifecycle Insights & Recommendations

Our completely redesigned reporting now includes the Activation Funnel Report, so you can see exactly where to focus your marketing. Unsure where to start? The report includes custom recommendations on how to make the biggest impact on CLV.

Expert mode

  • Automated campaigns engine

    Through experimentation, learn what works and what doesn’t. Our campaign engine makes it easy to automate what works and drive predictable positive results.

  • Machine-learning

    With 400+ deployments, we know what works and what doesn’t. Take advantage of our proven algorithms that change behavior and drive real results programmatically.

  • Real-time private channel feedback

    Capture and respond to verified customer feedback alongside purchase context. Critical feedback indicators help prioritize the highest-value outreach.

  • Campaign approvals

    Empower managers to do their own local marketing in keeping with brand guidelines through our governed campaign approval workflow.

Before we worked with Thanx, our innovation was largely focused on our brand, our creative, and traditional marketing tactics. Thanx’s easy-to-use marketing tools allowed us to start innovating in new ways. Now, we are experimenting with new segments and campaign types which has led to higher ROI targeted campaigns. We are finally on the path to becoming more data-driven marketers!
Catey Mark headshot for Thanx

Catey Mark, President Beatnic

What’s included


  • ML-powered Winback & Bounceback
  • Reputation Manager
  • Refer-a-Friend (Thanxgiving)
  • Pre-built automated campaigns
  • Self-service automated campaign builder
  • Sentiment and keyword analysis on feedback


  • Customer Lifecycle Insights & Recommendations
  • Pre-built segments (ie VIPs, Big Spenders, 1st Purchase, 2nd Purchase)
  • Pre-built targeted campaigns (ie daypart, week part, location)
  • Campaign approval workflow
  • Real-time, private channel feedback (NPS)
  • Critical feedback alerts

Robust tools

  • Centralized multi-channel campaign management (push, SMS, and email)
  • Content management system (CMS)
  • Drag-and-drop email builder with reusable content
  • Self-service rewards manager with templates like hidden menu and access pass
  • Closed-loop campaign reporting