Thanx’s mission is simple: enable merchants to effortlessly identify, engage, and retain their best customers. Thanx founder Zach Goldstein first developed this perspective while working at Bain & Co., where he saw leading retail and technology companies struggle to generate repeat business. All conceptually understood that the top 20% of customers drive 80% of profits, but none could connect with these high value individuals. Zach also noted that consumers wanted an improved shopping experience, where their favorite brands didn’t ask them to carry plastic cards or go through numerous steps at checkout.

Determined to find the right solution, Zach enrolled in Stanford’s MBA program. He quickly discovered the complexity of existing customer retention technology, as costly point-of-sale integrations chewed up valuable resources without the promise of generating actionable insights. This led to Zach’s big idea. By eliminating point-of-sale integrations, and integrating directly into customers’ preferred method of payment, Thanx could provide merchants the real-time data they need to make sure loyal customers receive the experience they deserve — and make the entire process effortless. After running this concept by more than 300 merchants and receiving positive encouragement, Zach made the call. Fast forward to today, and Thanx is a go.





San Francisco, CA


$12B retail loyalty rewards processed annually




Icon Ventures, Sequoia Capital, Javelin Venture Partners, SoftTech VC, Danhua Capital


Thanx: Gateway to Successful Customer Relationships

Thanx is focused on helping merchants say “thanx” to their best customers with data-driven loyalty tools and a simple, delightful user experience.

Why VIPs Matter More than New Customers

Many loyalty programs put far too many hurdles in front of customers, diminishing the likelihood of collecting customer information. If you remove these hurdles, you will know exactly who your VIP’s are, and you can begin the very profitable process of keeping them loyal.

Five Ways Online Retailers Can Compete in Amazon’s World

The online-shopping giant may have won the retail battle, but brick-and-mortar stores can use data to win the war. In-store shopping lives on, but technology will dramatically change what it looks like.

How to Turn Rewards Into Customer Loyalty

Successful rewards programs reach a high return on investment by building loyalty through customers who stay longer, buy more, cost less to serve and recommend the company to others—all combining to increase the customer’s lifetime value.

Customer Loyalty Data Can Be Used In Innovative Ways

Loyalty360 caught up with Thanx CEO Zach Goldstein to learn more about the challenges associated with customer loyalty data and innovative ways it can be used.

Start Up Sense Podcast

In this interview, Startup Sense interviews Thanx Founder and CEO, Zach Goldstein, about his motivation and mission behind starting Thanx, what problem the company is solving and much more.

Best Loyalty & Rewards Programs 2017: Top Marketing Experts

Every day a new company comes out that offers some type of reward for your shopping dollars. To help you decide which of these new companies is worth the effort, we’ve compiled this list of the Very Best Loyalty and Rewards Programs for 2017.

Case Study: Restaurant Group Uses Spend Data to Analyze Customer Base

Customer data analysisand consumer research can help restaurants hone in on the most effective digital marketing strategies.

How to Keep Customers Loyal in 2017

So what’s the secret to keeping customers loyal in 2017? To find out, we went directly to the experts and asked what trends they’re seeing within the local merchant community.

Rewarding Loyalty

Savvy car wash owners are utilyzing tech and designing rewards around customer expectations.

Thanx Hauls in Backing for In-Store Customer Loyalty Software

As investors seek a business model that helps physical stores and other businesses dig into similar data, Sequoia Capital and Icon Ventures are betting they have found one in a startup called Thanx.

How Startup Thanx Builds Loyalty Apps For Brands From Bakeries to Lou Malnati’s Pizza

Thanx has built an app around the idea that smartphone users already have too many apps — The Thanx loyalty program runs in the background, earning rewards for customers without ever needing to be opened.

Chipotle’s Rewards Program Is so Flawed They Don’t Know Who Is Eating Their Free Burritos

As Chipotle’s stock continues to struggle and forecasts become increasingly bleak for the once-unstoppable burrito chain, it’s clear that whatever they’re doing isn’t working.

Chipotle’s Loyalty Program Is Broken and Here’s Why

At the end of the day, Chipotle’s program is ineffective (impersonal), difficult to measure (no tracking post redemption) and too expensive (blanket discounting).

Why Your Loyalty Program Should Be Exclusive

The right solution for businesses looking to build profitable loyalty programs? Identifying VIPs and build personalized marketing around them

Thanx Packages Loyalty And Retention Tools In Branded Mobile App

Thanx has released its Branded App, designed to provide multi-location merchants with a complete suite of mobile and retention marketing tools.

Five Keys to Establishing A Successful Customer Loyalty “Race Track

Thanx CEO Zach Goldstein explains how the best loyalty programs identify and their most valuable customers, and make it easy to keep them engaged long-term.

Case Study: Fashion Retailer Boosts Engagement with Data-Driven Initiatives

Fashion Retailer 2nd Time Around wanted a complete picture of who their best customers are — They built an app with Thanx to help them do exactly that.

Ep. 233: Authority Thursday

Expert Kate Edwards talks about how 25% of customers make up 65% of revenue & why Thanx works to entice restaurants’ best customers to return.

Thanx Branded App Enables Simplified Brand Loyalty

Customer loyalty solutions provider Thanx launched an app that allows businesses to incorporate a full-fledged mobile loyalty at a low price.

Thanx: Earn Loyalty Without An Effort

App fatigue is rampant among smartphone users. But customer loyalty programs remain one of the best ways to drive interest. And Thanx is tapping exactly this.

7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

Seven examples of smart ways that merchants can take advantage of purchasing behaviors and offer more relevant rewards.


Michelle Wohl, Head of PR