Loyalty & CRM

Activate data to build lasting, profitable relationships.

Offers and rewards don’t drive loyalty and brand affinity. True loyalty requires a deep understanding of the guest and the ability to engage with them as an individual.

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Most loyalty programs fail.

Why? Because rewards ≠ loyalty.

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98%
Active guests after 2 yrs

98% of guests enrolled in Thanx loyalty programs remain active 2 years later. Compare that to traditional loyalty at 40% after just 6 months.

Problem #2

Gaps in data = lackluster business outcomes.

Better data means better ROI.

Our secret: With Thanx, purchase data is tracked automatically, resulting in better data and better outcomes. Thanx-powered loyalty programs build connections that result in increased frequency, reduced churn, and ultimately increased customer LTV.

Headshot of Molly Savage from Urban Remedy
A recent bounce back campaign had a 59% open rate and resulted in the highest return rate of guests making a second purchase within 28 days, the highest return rate we have seen since before COVID.
Molly Savage Breiner, Head of E-commerce & Digital Marketing
Urban Remedy

Beyond the basics

  • Experiential loyalty

    Guests today want to feel a connection to your brand. With flexible loyalty, you can offer unique, personalized experiences instead of promos and discounts.

  • Customized for your brand

    Loyalty is a fantastic way to differentiate and elevate your brand story. Customize your program and get creative!

  • Real-time, private channel feedback

    Capture and respond to verified customer feedback alongside purchase context. Use critical and important feedback indicators to prioritize the highest-value outreach.

  • Feedback & Keyword analysis

    Identify and resolve problems by location and staff member with automated keyword sentiment reporting powered by Natural Language Processing (NLP).

23%
AVG rate of return

Simply asking for feedback increases frequency by 7%, responding personally by 14%, and when offered with an incentive by 23%.

Problem #4

Acquiring loyal members into your database takes years.

Which means achieving a return on your investment takes years too.

Our secret: Done right, digital purchasing massively accelerates the growth of your customer database unlike any other sign-up method. In just a few weeks, you will have a wealth of data available for personalized marketing.

More about personalization

 

Problem #5

Customer retention is not measured or prioritized.

Roughly 70% of revenue comes from 20% of your customers.

Our secret: Thanx helps you understand and segment customers based on their lifecycle stage. Because getting a second visit from a trial customer is very different than bring back a lapsed customer or driving incremental purchases from a regular.

What is LTV anyway and why is it important?

LTV = AVG
CHECK
x Purchase
Frequency
x Time of
retention
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What’s included

Flexibility

  • Flexible rewards: items, $ off, % off, swag and more!
  • Spend-based, visit-based, surprise and delight, and status and tiers focused loyalty programs
  • Change your program anytime
  • Custom automated programs

Simplicity

  • Automated loyalty programs (ie Refer-a-Friend, Reputation Manager, Birthday)
  • Rewards management - build rewards once
  • Machine-learning powered Winback
  • Multi-channel: earn and redeem loyalty benefits both online and offline

Outcomes

  • Lifecycle marketing reporting
  • 360 view of customer spending
  • Quarterly program reviews
  • Member sign-up and activity reporting