Loyalty & CRM

Loyalty that won't cheapen your brand.

With Thanx, you can generate loyalty with the right balance of discounts and non-discount, access-based incentives. Welcome to Loyalty 3.0.

Read on to learn more
Access Pass for Thank Loyalty offering, featuring an example access pass for VIP-only guac
The way that Thanx offers rewards feels fundamentally different, with ease of segmentation, automation of campaigns, and complete flexibility in the way we can build rewards.
DIG logo in white on black circle

VP of Product & Technology, DIG Read Case Study

Loyalty 3.0

There’s much more to loyalty than Spend X, Get Y.

Now you can incentivize desired behaviors such as ordering direct or spending more without unnecessary discounts or coupons. Build deeper guest relationships with customizable non-discount rewards as unique as your brand.

Thanx restaurants see an average of:

User icon 20%
Participation rate w/in 6 weeks
Heart in hand icon +15%
Loyalty Visits
Money filter funnel icon 3x
Conversion to 2nd Purchase

Access Pass

With Access Pass, you can create bespoke rewards and experiences for your guests. Custom digital assets give the customer segments you choose special access to anything from VIP events to skip the line benefits, exclusive reservations or recipes, limited edition swag, and much more.

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Secret menu

Hidden Menu

With Hidden Menus, you can create secret menus with special items available only to chosen segments of customers. Automate when and how long hidden menus are available. Grow direct ordering by offering a hidden menu for specific dayparts, LTOs, or early access to seasonal items.

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Headshot of Cassie Cooper for Thanx.com
A loyalty program just turns into a discount program unless you first understand guest behavior. With The Velvet Room, powered by Thanx, we are using data to build personal relationships with our guests, not just with typical rewards, but with memorable experiences.
Cassie Cooper, Director of Marketing
Velvet Taco | Case Study

Loyalty that’s not one-size-fits-all

Your brand is unique. Build a loyalty program that stands out from the crowd with non-discount rewards, tiers, infinitely flexible points programs, and more!

Traditional loyalty is broken

60% of loyalty members stop engaging with traditional programs after 6 months. With Thanx, purchase data is tracked automatically when guests swipe their credit card resulting in better data capture for you and a better experience for the guest.

Card Linkage Overview (PDF)