Our perspective on thriving in a digital world

The Great Big Book of Non-Discount Rewards

40+ non-discount reward ideas for brick-and-mortar brands to move beyond coupons.

Say goodbye to generic discounts.

Explore innovative program designs, experiential and other, creative non-discount reward types, and get a sneak peek of Thanx’s new loyalty platform.

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Loyalty is back.

Learn about the past, present, and future of customer loyalty for brick and mortar businesses.

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Thanx now features A/B testing and customer lifecycle reporting

Data-driven marketing just got a whole lot easier.

If you can make personalized marketing easy, teams will be more likely to do it. That’s the simple thinking behind the latest updates to the Thanx Platform.

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The Four Horsemen of the Restaurant Apocalypse?

How lessons from the travel industry’s response to online travel agencies may enable restaurants to survive (and hopefully thrive) in a delivery-heavy future.

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Digital Maturity

With the The Complete Guide to Digital Maturity, you’ll learn what digital maturity means for your business and how you compare to peers and industry leaders. This guide is rooted in comprehensive restaurant industry research and benchmarking as well as deep Thanx expertise.

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Thanx Restaurant Digital Model

Calculate the profitability of driving your owned ordering channel growth. Play with assumptions, third-party commissions, and calculate both top-line revenue from online channels and savings from direct ordering.

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Emerge Stronger Playbook: Restaurant Edition

This playbook delivers in-depth restaurant modules for maximizing digital revenue, winning the first visit, driving repeat purchasing, and acquiring new customers on the other side of this crisis.

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Our Perspective