Customer engagement is essential for growing businesses who are looking to increase revenue and be ROI positive. The days of one-size-fits-all messages and offers or old school loyalty programs have fallen by the wayside as savvy merchants have adopted automated customer engagement platforms. These platforms are powered by robust data and enable merchants to capture, engage, and measure every customer interaction.

To help you understand some of the common dos and don’ts of customer engagement, we created this helpful infographic: