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Thanx is the CRM and digital engagement platform helping restaurants modernize and personalize guest interactions to drive incremental revenue.

As competition for customers’ attention intensifies, it has never been more important for brick and mortar businesses to have a 360° view of the people that keep them in business.

Unfortunately, aggregating and understanding customer data is riddled with resource and technology challenges, so many businesses are flying blind when it comes to using customer data to drive revenue. Thanx solves this challenge by providing offline businesses with a single system of record for customer data and an automated way to engage with customers that is proven to drive revenue. While the vast majority of customer engagement and loyalty programs today are languishing, Thanx has the highest retention rate in the industry thanks to its frictionless customer and merchant experience. Founded in 2011, with offices in San Francisco and Denver, Thanx is financed by Sequoia Capital, Icon Ventures, and other elite Silicon Valley investors.

The Thanx story.

Thanx was founded by Zach Goldstein, a Stanford MBA and former Bain & Company consultant who worked closely with national technology and retail companies, helping them develop strategies around customer satisfaction and customer retention. Seeing a huge need for a modern approach to loyalty, Zach assembled an A-list team, including Aaron Newton on Product and Darren Cheng on Engineering, to build the Thanx platform. Since raising its Series B round of funding at the end of 2016, the company has grown more than 250%, adding new employees across every function, and increased the customer base by more than 70%. We remain just as excited today as we were in 2011 around the opportunity to keep innovating on an awesome product and growing an industry-changing business.

Our executive team.

Zach Goldstein

CEO and Founder

Zach founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers and die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. He received his MBA from Stanford and shivered his way to a BA at Dartmouth.

Aaron Newton

CPO and co-founder

Aaron is a veteran of too many startups to keep track of anymore, the most recent being Cloudera where he was employee #6. He focuses his passion for data — and its potential to impact consumer behavior — on the Thanx product.

Darren Cheng

CTO and co-founder

Darren brings deep technical depth and breadth to the team – from true full-stack engineering, devops, and system design to team and process management. At Thanx, he’s held various engineering-related roles including team lead, manager, and architect. He’s currently focused on massively scaling the team, platform, and business. Darren received his BA in Computer Science from Dartmouth.

Sam Parker


With a career that includes managing all functions within the enterprise, Sam is the obvious choice to champion the customer experience at Thanx, and ensure that the right resources are focused on the right opportunities. Prior to Thanx, Sam was the COO at Recurly, a SaaS provider of subscription management infrastructure. He graduated from Yale University with a B.A in History.

Emily Rugaber

VP of Marketing

Emily runs the marketing organization at Thanx. Emily has spent her entire career in the tech industry working across a variety of industries and functions. She had deep experience in SaaS having led marketing, sales, enablement and consulting teams prior to joining Thanx. Emily previously advised major brands including Nestle, Target, Virgin America, SAP, and HP. Emily received her MBA from the Leeds School of Business and her BA from Washington University in St. Louis.

Thanx is backed by leaders in the venture capital community.

…and is advised by the best and brightest in the industry.

David Silverglide

Co-founder and ceo,
good food guys

Mark Goldstein

founder, bad ass advisors

Andy Rachleff

president and ceo,
wealthfront, inc.

Monica Adractas

global director,
workplace by facebook

Karen Peacock

COO, Intercom