How Thanx compares to Punchh
Thanx vs. Punchh
Legacy loyalty is broken. Many Punchh programs fail to drive participation above 5-10% and rely heavily on expensive promotions that train customers to wait for the next discount. Thanx offers an alternative that actually grows customer lifetime value the way a loyalty program should.
15x more signups per location than Punchh.
80% of consumers join Thanx-powered loyalty programs through our industry-leading web ordering experiences.
Unlike Punchh, Thanx:
- Automatically enrolls 100% of online ordering customers into loyalty
- Loyalty doesn’t exclude customers by requiring a mobile app download to participate
Punchh relies on app downloads for guests to engage with your loyalty program creating an enormous barrier for the 80% of your customers who will never download your mobile app.
Thanx’s approach to loyalty enrollment is a game changer for growing your customer database. 100% of digital purchasers become loyalty members. As a result, Thanx delivers 15x more signups than Punchh, quarter after quarter.
Thanx offers non-discount reward options that increase engagement by 275%.
Generic discounts rarely achieve higher than 15% redemption rates. Thanx targeted non-discount rewards achieve 45%+ redemption rates.
Unlike Punchh, Thanx:
- Offers experiential and status-based rewards like Hidden Menu and Access Pass
- Includes a self-service loyalty program and rewards marketplace editor
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Thanx drives 20%+ loyalty participation rates in less than 6 weeks.
Many Punchh loyalty programs track only 5% of total revenue. Thanx customers routinely achieve 20% or higher participation rates in just the first few weeks after launch.
Unlike Punchh, Thanx:
- Tracks every credit/debit purchase without consumers having to jump through hoops with receipts and codes
- Enables your guests to pay as they normally would and earn progress without having to “check-in” on all future purchases both in-store and online
- Captures 57% more data than Punchh. And while Punchh will tell you that “no one links cards,” in fact, hundreds of millions of consumers in the U.S. have a linked card.
Punchh programs require your customers to identify themselves to earn progress (by scanning a QR code, uploading a receipt, or giving their phone number to a staff member).
With Thanx, guests pay with a registered card and Thanx handles the rest. Thanx user experiences never allow guest checkout and keep customers signed in. Because it’s effortless, merchants using Thanx capture 57% more purchases than Punchh (based on data from real Punchh customers)*.
Thanx drives 15% higher frequency.
Thanx is more effective at activating your customers and encouraging repeat purchases.
Unlike Punchh, Thanx offers:
- Lifecycle insights and marketing automations designed to activate customers from enrollment to 3rd purchase.
- Easy-to-use one-click A/B testing tools that empower bandwidth-constrained teams to iteratively improve conversion rates with minimal effort.
- One-click reordering on app and web with loyalty seamlessly built in.
Punchh offers no A/B testing capability and running campaigns to activate your newly acquired customers is a completely manual process.
Thanx offers purpose-built tools for activating and converting more customers into repeat guests. Better, easier-to-use marketing tools and ordering that’s designed for conversion are just two of the reasons that Thanx drives 15% higher frequency overall.
Thanx apps cost less and have an average 4.9-star rating in the app store.
Branded apps built by Punchh regularly slip below 4 stars. Thanx-built apps in the Apple store have an average 4.9-star rating.
Unlike Punchh, Thanx:
- Updates all of our branded apps monthly to keep up with Apple and Google OS updates.
- Apps are free. Aside from a modest setup fee, you’ll never pay for maintenance, improvements, or requested changes.
- Allows merchants to update content in the app anytime. Update banners, imagery, and promotions any time with just a few clicks. No code or developer required.
Punchh charges a per location per month fee for branded mobile apps. And depending on what package you buy, you might get one, maybe two updates a year.
Thanx updates and maintains all of our branded apps weekly for free. When we make improvements, we roll them out to all apps, automatically. Our approach removes the hassle for IT and keeps our apps fresh. That’s why Thanx apps average 4.9 stars.
The breakdown
| Features | Thanx | Punchh |
|---|---|---|
| Online ordering | ||
| Branded mobile apps |
 |
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| Web ordering |
|
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| Pickup & delivery |
|
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| Curbside ordering |
|
$$$ |
| Tableside ordering |
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| Catering |
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| Loyalty | ||
| CRM / Customer Insights |
|
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| Visit-based |
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| Spend-based |
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| Tiers-based |
|
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| Points-based |
|
|
| Bonus points |
|
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| Surprise & Delight |
|
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| Hidden Menus |
|
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| Experiential rewards |
|
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| Access Passes |
|
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| Self-service Loyalty Program Designer |
|
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| Self-service digital Rewards Marketplace |
|
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| Marketing | ||
| One-time campaigns |
|
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| Automated campaigns | Pre-built and custom | Pre-built only |
| Pre-built segments |
|
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| Custom segments |
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| Email, SMS, Push |
|
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| In-app “Broadcasts” |
|
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| Lifecycle Marketing Insights and Recommendations |
|
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| Lifecycle industry benchmarks |
|
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| A/B testing for one-time campaigns |
|
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| A/B testing for automated campaigns |
|
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| One-click automation of winning variant |
|
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| Campaign reporting |
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| A/B testing campaign reporting |
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| Mobile apps | ||
| Branded app design |
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| Mobile ordering |
|
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| Integrated loyalty |
|
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| APIs for custom mobile apps |
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| Self-service Content Management System (CMS) |
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| App updates | Monthly | Once a year |
| Subscription fee | None | Per loc per month |
| Ongoing maintenance | Included | $$$ |
| Support + services | ||
| Dedicated account manager |
|
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| Live chat |
|
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| Managed user support |
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