We disagree with Punchh — 18% is not “high” for loyalty program data capture. By contrast: restaurants on Thanx (with integrated ordering) average a capture rate of 30% with some approaching 60%.
Thanx is the only loyalty program that automatically associates any payment card with the identity of your guest. That means we automatically connect today’s app order with tomorrow’s in-restaurant purchase giving you a more complete data profile for every guest and massively reducing the effort for consumers to participate. It turns out your guests — especially your highest value guests — don’t want to jump through hoops on every purchase. With Punchh a customer must scan a receipt, enter their phone number or email, or pay by app — it’s a hassle!
Nearly 80% on online orders occur on a website, not in an app. Yet only Thanx delivers a custom mobile-optimized web experience that looks and feels just like your app, sitting atop your preferred ordering solution such as Olo or Toast. Encouraging customers to create loyalty accounts instead of checking out as guests, allows accelerated CRM growth with Thanx. And by keeping customers automatically logged in for future purchases, reordering is a breeze (obviously their payment card is already stored in their account).
Generic discounts rarely achieve higher than 15% redemption rates. Thanx targeted non-discount rewards achieve 45%+ redemption rates.
Check out some of our non-discount reward options:
Thanx Lifecycle Marketing Automations are custom-built to drive 2nd- and 3rd-purchase activation and retain customers for longer.
Branded apps built by Punchh regularly slip below 4 stars. Thanx-built apps in the Apple store have an average 4.9-star rating.
Thanx apps all share a core software platform which allows for greater maintainability. While the apps can be highly-customized to change their look-and-feel, having one core software platform (not offshore custom engineering) means that we can: