Is your restaurant loyalty program working?

The first step in evaluating a transition is understanding the current performance and what might be gained from a change. Your loyalty program may be underperforming if any of these are true.

Want help evaluating your loyalty program?

Loyalty Evaluation Tool

  • You have not gained at least a 20% participation rate after year one

  • You are regularly discounting and sending out expensive generic coupons to drive frequency

  • You have higher volume through third-party digital orders than first-party orders

  • Your mobile app has fewer than 4.8 stars or you haven’t updated it in months

  • You haven’t A/B tested your loyalty communications (ie welcome emails and rewards reminders)

  • Active members make up only a fraction of your total member database

Thanx offers a modern alternative to legacy loyalty.

If you are currently using a legacy loyalty provider and you have an underperforming program, Thanx is an alternative, focused on delivering where others have failed. We focus on what actually matters: driving customer lifetime value – through digital experiences designed for data capture, marketing tools purpose-built for ease of use, and flexible loyalty program options that don’t rely on discounts.

In comparison with legacy loyalty, Thanx merchants see:

User icon 15x
Sign-up rates
Heart in hand icon 30%+
Participation Rates
Money filter funnel icon 15%
Higher frequency lift

The transition from our previous app experience has been completely seamless for our customers. There was no new app to install and no new enrollment process for loyalty. The best part — our customers no longer have to pull out their phones to earn progress. Rewards progress is tracked automatically.
Profile pic of Otto Othman from PINCHO

PINCHO Otto Othman, CEO and Co-Founder Read Case Study

Key deliverables in transitioning your restaurant loyalty program

Once you have determined the need for a change, it’s essential to think through your goals and the operational and guest-facing impacts of a transition.

The Thanx implementation was one of the best and quickest I’ve seen. Knowing the Thanx support team was personally handling customer service made for a smooth transition. The entire onboarding process supported my biggest goal, which is having the bandwidth to do more data-driven marketing without spending all day on it.
Seth Cohen headshot

Sweetfin Seth Cohen, Partner and Co-Founder Read Case Study