More loyalty sign-ups, and better data

80% of consumers join Thanx-powered loyalty programs through our industry-leading web ordering experiences.

Unlike traditional loyalty, Thanx:

  • Automatically enrolls 100% of online ordering customers into loyalty.
  • Doesn’t exclude customers by requiring a mobile app download to participate.
Stylized Thanx product image showing a successful ordering mobile app screen for Thanx customer, Lemonade, and a floating text message UI that indicates the user has joined their loyalty program because of their successful order
Our previous provider made it difficult for guests to redeem rewards and created obstacles for guests to enroll and sign into accounts. By switching to Thanx, we are better able to convert guests, track second purchase rates, and have more accurate data on our customers. Overall, the Thanx UX is cleaner and more on-brand for us at Starbird.


Casey Hilder, Director of Marketing

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Fewer discounts

Thanx offers non-discount reward options that increase engagement by 275%. Generic discounts rarely achieve higher than 15% redemption rates. Thanx targeted non-discount rewards achieve 45%+ redemption rates.

Unlike traditional loyalty, Thanx:

  • Offers experiential and status-based rewards like Hidden Menu and Access Pass
  • Includes a self-service loyalty program and rewards marketplace editor
A collage, angled at 8º, showing multiple "non-discount" reward examples from Thanx customers, in the form of emails
Through research, we realized it's not in our best interest strategically to continue discounting so heavily. A hugely important component was being able to move away from coupon-based loyalty and move toward something more personalized so that we can surprise and delight while not devaluing our product.


Sydney Vassal, Director of Marketing

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Higher revenue capture, in less time

Thanx drives 50%+ loyalty participation rates in the first 6 months: Most traditional loyalty programs track only 5% of total revenue. Thanx customers routinely achieve 20% or higher participation rates in just the first few weeks after launch.

Unlike traditional loyalty, Thanx:

  • Tracks every credit/debit purchase without consumers having to jump through hoops with receipts and codes.
  • Enables your guests to pay as they normally would and earn progress without having to “check-in” on all future purchases both in-store and online.
  • Captures 57% more data than traditional loyalty. Hundreds of millions of consumers in the U.S. have a linked card.

Learn why Card-Linked Loyalty is better

A loyalty program just turns into a discount program unless we first understand guest behavior. With The Velvet Room, we are tying transactions to guests regardless of their order mode, and then using data to understand behavior. With this data capture, we can personalize our loyalty program–building personal relationships with our guests, not just with typical rewards, but memorable experiences.

Velvet Taco

Cassie Cooper, Director of Marketing

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Drives higher frequency, easier for marketing

Thanx drives 15% higher frequency. Thanx is more effective at activating your customers and encouraging repeat purchases.

Unlike traditional loyalty, Thanx:

  • Lifecycle insights and marketing automations designed to activate customers from enrollment to 3rd purchase.
  • Easy-to-use one-click A/B testing tools that empower bandwidth-constrained teams to iteratively improve conversion rates with minimal effort.
  • One-click reordering on the app and web with loyalty seamlessly built in.


A simplified graphic showing the concept of A/B testing capabilities with Thanx, with a "bad" offer greyed out with a red "x" and the winning offer circled with a checkmark icon and "+24%" indicating improved performance of that variation
The way that Thanx offers rewards feels fundamentally different, with ease of segmentation, automation of campaigns, and the flexibility in the way we can build rewards.


VP of Product & Technology,

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Lower cost, better UX

Thanx apps cost less and have an average 4.9-star rating in the app store. Branded apps built by Punchh regularly slip below 4 stars. Thanx-built apps in the Apple store have an average 4.9-star rating.

Unlike traditional loyalty, Thanx:

  • Updates all of our branded apps monthly to keep up with Apple and Google OS updates.
  • Apps are free. Aside from a modest setup fee, you’ll never pay for maintenance, improvements, or requested changes.
  • Allows merchants to update content in the app anytime. Update banners, imagery, and promotions any time with just a few clicks. No code or developer required.
The transition to Thanx transformed our agility and responsiveness to guest trends. We never pay to update our app, and not only that, Thanx manages maintenance and ongoing improvement so our app doesn’t get stale.


Otto Othman, CEO

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