Also known as the participation rate, Capture Rate is a critical metric in measuring the success of a loyalty program. This measurement represents the percentage of revenue earned from known and reachable customers. With Thanx’s new capture rate report, brands can get a clear and immediate look and how much revenue can be attributed to known customers.
Nearly all brands want exciting digital experiences but not enough brands emphasize making those experiences as easy to use as possible for the customer. As marketing tools like apps and loyalty programs become table stakes, brands need other competitive advantages to earn effective engagement that drives revenue. It is clear that ease of use is
This blog highlights the 3 most common types of customers, provides insight into what motivates them, and gives tips on how you can connect with each type of customer in more meaningful ways.
Last week, DoorDash released its S-1 filing in preparation of going public. Optimistic readers saw astronomical growth in 2020 – revenues from the first three quarters of 2020 reached $1.9B, an increase of 226% from the same period of the previous year. Gross margins for the delivery giant have also improved, alleviating ongoing concerns about
There is a reason why some companies are doing better than others during this crisis. Chipotle grew their loyalty membership database by 65%, adding 3 million members in the month of April alone. Chipotle Loyalty Membership And their stock price is up 45% while other Dow Jones restaurants are down 11% on average. Chipotle is
For customers using Olo alongside Thanx, we have recently released two important features. Support for Curbside Service Thanx web ordering now supports Olo’s curbside handoff mode. Guests can now choose “curbside” and enter information about their vehicle, to be included in their order information for staff. The feature makes it easy for staff to identify
Coronavirus (COVID-19) has already had a dramatic impact on restaurants. As of the end of the day on Monday, restaurant purchase transactions had slumped more than 42% across the Thanx network. In these difficult times, restaurants must take proactive measures to not only keep establishments safe, in accordance with CDC guidelines for businesses but also
The convenience of third-party delivery has driven massive growth (up to 40% market share expected within the next few years according to Morgan Stanley) in online ordering revenue across the restaurant industry but the delivery providers, Uber Eats, GrubHub, PostMates, and DoorDash have been the primary beneficiaries, not restaurants. High commission rates (in many cases
If you’re like many restaurant owners, you know SEO is something you should be focused on. But it’s hard to find the time to learn this whole new set of skills while also running a busy restaurant. SEO is the process of making it easier for a search engine (like Google or Yahoo) to help
True Food Kitchen is a healthy, chef-driven, seasonal food restaurant with 23 locations in 10 states. True Food Kitchen focuses on serving healthy, seasonal, sustainable, and organic food with plenty of vegan, vegetarian, and gluten-free options. True Food Kitchen also stands out because they will personalize every order per the guest’s preferences. By personalizing every
Most merchants want to know how they can retain customers and drive more revenue. Back in the late 1800s, when five and dime stores were popular, owners strategically placed candy in the windows to encourage families to come in. Barbershops branded their stores with a unique spinning pole and offered a free shave with a
With the Thanx Unlimited Campaigns for car washes, Thanx segments your customers based on the items they buy, including memberships and individual washes. Thanx then uses this information to identify the customers most likely to convert to unlimited membership plans and targets them with personalized messages and incentives.
In this post, we share how to acquire and retain valuable customers that will add to the value of the bottom line of your business by driving growth.
To generate more revenue, many merchants assume they need more customers. Research shows 44% of companies focus on customer acquisition more than customer retention, but is that the right strategy for your business? Customer retention is the new acquisition. You may be able to generate more revenue by selling to your existing customers than you
If your current priority is to reach short-term revenue goals and expand your new customer base, here are 4 strategic customer acquisition ideas to try.
There are several ways you can beat the seasonality of the car wash business in order to engage your customers all year round and grow your business. In this post, we’ll share tips for how to drive traffic to your car wash during off-peak days and times.
We explain why monthly unlimited plans are the perfect way to grow your car wash revenue, encourage repeat business, and engage your customers.
Today we’re excited to announce a new addition to the Thanx suite of customer engagement and marketing automation tools. This time around we have a huge surprise (pun intended). Our latest enterprise-level program, called Surprise and Delight, helps you create stronger relationships with your customers by offering delightful, unexpected rewards. The Surprise and Delight feature
Advances in social media, technology, and customer relationship management and software have conditioned consumers to expect personal and individualized experiences from their favorite merchants and brands. In fact, 80% of consumers say they are more likely to do business with a company if it offers personalized experiences. Also, 91% of consumers said they would be
In this post, we’ll explore five different reasons why brick and mortar businesses must embrace technology now.
In this post we share four of the largest “eatertainment” trends that are taking hold of the dining industry.
We explain the benefits of multichannel marketing and explain why email, text, and push notifications are the trio of channels you should rely on.
Same-store sales (SSS) reveal how an existing location is performing and helps business owners and investors measure sales performance over time. Same-store sales are directly connected to customer satisfaction and it’s important for operators to increase SSS over time. In this post, we’ll review what same-store sales are and explain five ways that you can
In this post, we’ll share actionable tips to increase the lifetime value of your customers.
In this post, we’ll share three ways you can build lasting and profitable customer relationships.
In this post, we’ll cover effective strategies to increase foot traffic to boost revenue.
In this post, we’ll review 5 essential things you should look for when evaluating which customer engagement platform is the right one for you and your growing business.
In this post, we’ll share how you can drive traffic and attract customers to your new location using reputation management and online Google reviews.
In this post, we share five digital customer engagement tactics that every business can use to increase revenue and customer engagement.
In this post, we share 5 excellent customer engagement examples from real-life businesses that can help you retain customers and grow revenue.
We’ve partnered with the experts from the Customer Success team at Thanx to share their favorite customer engagement strategies with you.
In this post, we’ll explore the definition of customer engagement, provide some compelling reasons why business leaders care about customer engagement, and how to give your customer engagement a boost.
Discover how EVO Entertainment captures guest feedback and responds in real-time to increase customer engagement and build relationships.
Learn how Zips Car Wash uses email marketing and Thanx Campaigns to build engaging relationships with their most valued customers.
Discover six digital marketing resources to help your car wash save time, engage, acquire, and retain customers plus, increase revenue and ROI.
In this post, we explore the ways in which customer engagement can support a successful new store opening or move.
In this post, we explain why measuring customer engagement can be a challenge, the difference between engagement metrics and vanity metrics, and give you a solution to access engagement metrics that prove your ROI.
In this post, we’ll discuss how customer engagement relates to retention and different ways you can make sure your customers stay loyal to your business.
In this post, we’ll introduce customer engagement strategies that work to engage customers, increase revenue, and keep your business top of mind with your best customers.
Engaging your customers with birthday rewards is a great way to increase average check size and drive incremental revenue and ROI. Learn how.
In this post, we discuss five different ways you can increase employee satisfaction to engage and retain customers.
In this post, we’ll review 8 digital marketing resources and tools every convenience store can use to enhance their digital marketing strategies.
C-stores struggle to get consumers from the pump to the store. In this post, we share 5 customer engagement tips to go from transactions to meaningful revenue for your c-store.
In this post, we share 31 eye-opening statistics that show the importance and effectiveness of customer engagement.
In this action-packed post, we’ll explore four ways c-stores can fuel growth through effective customer engagement.
Customer engagement is about building an emotional connection with your customers. More than half of merchants (54%) said that customer experience is their most important area of focus, according to Adobe. The more engaged a customer feels, the more likely they will spend more, visit more, and refer your business to their friends. In this
In this post, we share how Winback campaigns engage lost customers, deliver impactful ROI, and create abiding customer relationships.
Discover how to identify your most loyal customers and get more like them.
In this post how you can identify when you’re about to lose a customer and five actionable ways to win them back.
One-size-fits-all messages are a thing of the past for merchants trying to engage their customers. Discover why you need to use personalization and segmentation.
In this post, we’ll review three things customer sentiment can teach you, and what actions you can take to increase satisfaction, retention, and customer loyalty.
When a customer breaks up with you, it’s the worst. One minute they’re happy, repeat customers and then they disappear. But, you have the power to do something about it. You can use re-engagement to bring them back and often get them spending and visiting more frequently. Bringing customers back is worth your time. Research
Did you know the average person is exposed to more than 5,000 ads every single day? How can your business stand out amongst all that racket? The key to attracting and retaining happy customers in our noisy digital age is data. By using a customer engagement platform that collects customer information, you can get a better
This article has been reposted, with permission, as part of a content collaboration with Main Street Hub. You know how important it is to show your guests excellent customer service when they come into your business, but did you know that consumers have high expectations for business’ online customer service too? In fact, 67% of consumers now utilize networks like Twitter
Salons have one goal in mind; to fill their chairs and appointment books. Customer loyalty programs can help them reach that goal. Client booking software is great… but it falls short in a few critical ways. To make booking more convenient for clients, many salons have started using appointment booking software, like DemandForce, Millennium,
True to the category name, everything about C-Stores is designed for convenience. They are easy to access, easy to navigate, and are typically open around the clock. But savvy owners and marketers are realizing that relying on location and convenience alone isn’t enough when you’re looking to drive revenue.
There’s nothing worse than receiving a negative Yelp review — especially when it could have been prevented by some simple communication. Here’s how smart businesses address unhappy customers before they go on a Yelp rampage.
Whether it’s a restaurant buying better meat to improve quality, or a car washpurchasing top-of-the-line equipment to improve satisfaction — every business decision is motivated by making customers more loyal. However,
- If you polled 100 business owners and asked, “Do you care about loyalty?”, only 95%+ would agree, “Yes.” We should see 100% consensus.
- If you asked these same business owners, “Do you care about retention marketing?”, maybe 60% would agree “Yes.” Should be 100% consensus.
- If you further narrowed the question to, “Do you care about loyalty programs?”, you might see 30% in agreement. And yes, consensus here should also be 100%.
There’s only one conclusion we can draw from the above — “customer loyalty” suffers from an identity crisis.
Figuring out how to improve customer satisfaction can make or break the future for restaurants and retailers. With more satisfied customers, brands see more referrals, more frequent visits, higher average check sizes — everything required for long-term success.
In this video interview, Wednesday Seven owner Maura Feingold explains exactly how she uses feedback to delight customers and ensure a top-notch experience at every visit. Watch to learn specific ways that leading brands like Tomatina have transformed feedback and VIP marketing into sales-creating assets.
When Apple Pay came out last year, one technology stood out from the rest during Eddy Cue’s presentation on Apple Pay’s security: tokenization. In one fell swoop, Apple had a solution to solve the challenge of getting consumers to register their credit cards with Apple Pay.
Today, with the rise of card-linked offers technology, the use of tokens has started popping up in more and more consumer apps and experiences. Let’s take a look at exactly what these developments mean and how this technology protects consumers and their credit cards.
Thanx recently participated in Mediaplanet’s Loyalty and Rewards initiative: industry thought leaders united to shed light on customer satisfaction and how to create beneficial merchant / customer relationships. You can pick up a copy of the Loyalty and Rewards publication in the March 13 edition of USA Today.
The COLLOQUY Loyalty Census sets out to deliver insights and trends on customer engagement strategies – specifically everything related to loyalty, retention, and rewards. Key topics include: the number of loyalty memberships in the U.S., what types of campaigns companies have in place, what’s working, and what’s not. The following are direct quotes from the online conversation and what they mean for businesses and merchants looking to improve their consumer engagement.
Discover how Pickleman’s Cafe used customer engagement strategies to slower times and days and generate 30% more revenue for their business.
At the other end of the spectrum, Wednesday traffic tends to register far below other days. So, Pickleman’s marketing team put together its collective heads to figure out what to do. The result? Double Progress Wednesdays – which ended up transforming the entire identity of a Wednesday.
~72%. In a recent data study we did at Thanx across more than 15 million transactions and 15 industries (more specifics to come at the end of this month), that’s the percent of loyal customers that visit a business only once in a 6-month period. To me, that number is mind-blowing. Think of the revenue gains a company could earn from reducing that number just 5%. And that’s the whole idea behind what we’ve built. Here’s how it came to be.