Empty restaurant photo

14 Coronavirus Survival Strategies for Restaurants

Coronavirus (COVID-19) has already had a dramatic impact on restaurants. As of the end of the day on Monday, restaurant purchase transactions had slumped more than 42% across the Thanx network. In these difficult times, restaurants must take proactive measures to not only keep establishments safe, in accordance with CDC guidelines for businesses but also

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True Food Kitchen Launches Customer Loyalty program with Thanx

True Food Kitchen’s Secret Recipe for Personalization

True Food Kitchen is a healthy, chef-driven, seasonal food restaurant with 23 locations in 10 states. True Food Kitchen focuses on serving healthy, seasonal, sustainable, and organic food with plenty of vegan, vegetarian, and gluten-free options. True Food Kitchen also stands out because they will personalize every order per the guest’s preferences. By personalizing every

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Customer retention tactics

5 Customer Retention Tips to Use Right Now

To generate more revenue, many merchants assume they need more customers. Research shows 44% of companies focus on customer acquisition more than customer retention, but is that the right strategy for your business? Customer retention is the new acquisition. You may be able to generate more revenue by selling to your existing customers than you

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Surprise and Delight Loyalty from Thanx; photo of a spearmint gift with gold ribbon on a light pink backdrop, top aerial viewpoint

Surprise and Delight Loyalty Brings Flexibility to Rewarding Customers

Today we’re excited to announce a new addition to the Thanx suite of customer engagement and marketing automation tools. This time around we have a huge surprise (pun intended). Our latest enterprise-level program, called Surprise and Delight, helps you create stronger relationships with your customers by offering delightful, unexpected rewards. The Surprise and Delight feature

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Reimagine customer relationships

Reimagining Customer Relationships

Advances in social media, technology, and customer relationship management and software have conditioned consumers to expect personal and individualized experiences from their favorite merchants and brands. In fact, 80% of consumers say they are more likely to do business with a company if it offers personalized experiences. Also, 91% of consumers said they would be

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5 ways to increase same store sales

5 Effective Methods to Increase Same-Store-Sales

Same-store sales (SSS) reveal how an existing location is performing and helps business owners and investors measure sales performance over time. Same-store sales are directly connected to customer satisfaction and it’s important for operators to increase SSS over time. In this post, we’ll review what same-store sales are and explain five ways that you can

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Customer engagement best practices

5 Customer Engagement Best Practices That Drive Results

Customer engagement is about building an emotional connection with your customers. More than half of merchants (54%) said that customer experience is their most important area of focus, according to Adobe. The more engaged a customer feels, the more likely they will spend more, visit more, and refer your business to their friends. In this

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The Ultimate Guide to Customer Engagement

3 Ways to Re-Engage Your Customers

When a customer breaks up with you, it’s the worst. One minute they’re happy, repeat customers and then they disappear. But, you have the power to do something about it. You can use re-engagement to bring them back and often get them spending and visiting more frequently. Bringing customers back is worth your time. Research

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social media for small business

5 Tips to Extend Your Customer Service on Social Media

This article has been reposted, with permission, as part of a content collaboration with Main Street Hub. You know how important it is to show your guests excellent customer service when they come into your business, but did you know that consumers have high expectations for business’ online customer service too? In fact, 67% of consumers now utilize networks like Twitter

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How C-Stores Can Fight Competition

True to the category name, everything about C-Stores is designed for convenience. They are easy to access, easy to navigate, and are typically open around the clock. But savvy owners and marketers are realizing that relying on location and convenience alone isn’t enough when you’re looking to drive revenue.

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Where Customer Loyalty Stands Today

Whether it’s a restaurant buying better meat to improve quality, or a car washpurchasing top-of-the-line equipment to improve satisfaction — every business decision is motivated by making customers more loyal. However,

  • If you polled 100 business owners and asked, “Do you care about loyalty?”, only 95%+ would agree, “Yes.” We should see 100% consensus.
  • If you asked these same business owners, “Do you care about retention marketing?”, maybe 60% would agree “Yes.” Should be 100% consensus.
  • If you further narrowed the question to, “Do you care about loyalty programs?”, you might see 30% in agreement. And yes, consensus here should also be 100%.

There’s only one conclusion we can draw from the above — “customer loyalty” suffers from an identity crisis.

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Improving Customer Satisfaction — Maura Feingold

Figuring out how to improve customer satisfaction can make or break the future for restaurants and retailers. With more satisfied customers, brands see more referrals, more frequent visits, higher average check sizes — everything required for long-term success.

In this video interview, Wednesday Seven owner Maura Feingold explains exactly how she uses feedback to delight customers and ensure a top-notch experience at every visit. Watch to learn specific ways that leading brands like Tomatina have transformed feedback and VIP marketing into sales-creating assets.

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Loyalty programs and tokenization

Tokenization – Your Credit Card’s Best Friend

When Apple Pay came out last year, one technology stood out from the rest during Eddy Cue’s presentation on Apple Pay’s security: tokenization. In one fell swoop, Apple had a solution to solve the challenge of getting consumers to register their credit cards with Apple Pay.

Today, with the rise of card-linked offers technology, the use of tokens has started popping up in more and more consumer apps and experiences. Let’s take a look at exactly what these developments mean and how this technology protects consumers and their credit cards.

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Customer Engagement Strategies: A Recap

The COLLOQUY Loyalty Census sets out to deliver insights and trends on customer engagement strategies – specifically everything related to loyalty, retention, and rewards. Key topics include: the number of loyalty memberships in the U.S., what types of campaigns companies have in place, what’s working, and what’s not. The following are direct quotes from the online conversation and what they mean for businesses and merchants looking to improve their consumer engagement.

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The Current State Of Customer Engagement Strategies

Discover how Pickleman’s Cafe used customer engagement strategies to slower times and days and generate 30% more revenue for their business.

At the other end of the spectrum, Wednesday traffic tends to register far below other days. So, Pickleman’s marketing team put together its collective heads to figure out what to do. The result? Double Progress Wednesdays – which ended up transforming the entire identity of a Wednesday.

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Winback. It’s What’s for Customer Retention

~72%. In a recent data study we did at Thanx across more than 15 million transactions and 15 industries (more specifics to come at the end of this month), that’s the percent of loyal customers that visit a business only once in a 6-month period. To me, that number is mind-blowing. Think of the revenue gains a company could earn from reducing that number just 5%. And that’s the whole idea behind what we’ve built. Here’s how it came to be.

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