As most businesses grow they reach the stage of adding new locations. Opening a new location is exciting and comes with a myriad of to-dos and logistics to handle. Often, business owners forgot that they need to engage their existing customers and attract new customers when they open a new location.
In this post, we’ll share how you can drive traffic and attract customers to your new location using reputation management and online Google reviews. We’ll also share a real-life example from a growing brewery and taproom in SoCal so you can see how it works.
How online reviews impact your business
Online reviews help your business build trust and credibility, which are critical factors in the customer decision-making process. Online reviews also help drive new visits and we all know that traffic is a lifeline for every prospering business.
It’s an everyday occurrence for consumers to consult online reviews before visiting a business, making a purchase or using a service. And although Yelp is well known in the world of online reviews, the company pales when compared to the world’s leading search engine. Most consumers start any type of online search with Google. In fact, Google is so popular that it processes a mind-blowing 3.5 billion searches per day! Because of this popularity, it makes sense to have your reviews on Google vs. a third-party review site like Yelp which has lower credibility and substantially fewer users than Google.
In addition, Google reviews can help your business rank higher in local search results. It’s a no-brainer that gaining new reviews can help boost your reputation, drive incremental new visits, and increase your ROI.
How Thanx Helps You Get Google Reviews and Manage Your Online Reputation
Getting Google reviews is a simple and effective method to build brand trust and rank higher in Google’s Search Engine Results Pages (SERPs). But how do you get those reviews? You tap into your happy customer base. You simply need to ask.
This is where Thanx comes in.
It’s that easy. Thanx captures your positive customer ratings through one question customer satisfaction survey that is sent after they make a purchase. Customers that rate your business a 9-10 (Promoters) on a scale of 1-10 are then automatically sent a prompt to write a Google review (only one prompt is sent in a calendar year so there are no worries about over asking). A percentage of customers that receive the prompt then click through and write a review increasing your Google rating and promoting your business to others.
How La Quinta Uses Thanx to Increase Online Reviews
La Quinta Brewing Co. is a three-location microbrewery & tasting room located in Palm Desert, CA. Recently. when the time came to open their third location in downtown Palm Springs, La Quinta knew they had the opportunity to get the word out and also generate some positive online reviews to help drive traffic to their new location
What would have proven to be a challenging marketing obstacle in the past, was as easy as a few clicks. La Quinta simply activated the automated Reputation Management campaign in their Thanx Dashboard and created a few messages —the whole process took less than the time it takes to drink one of their tasty brews. Once the campaign was activated, when a customer visited their new location and made a purchase, they automatically received a customer satisfaction survey (NPS) asking how likely they were to recommend La Quinta Brewing to their friends and family on a scale of 1-10. Customers that gave ratings of 9-10 were provided a prompt to create a Google review. Of the 44% of customers that received the prompt, 24% clicked through to leave a review! And La Quinta Brewing went from no reviews to over 50 reviews for their new location which helps drive even more new customers to visit every day.
Check out the full case study to learn more.
Competition is fierce and having your business stand out from the competition is crucial when consumers are searching for options online. Put the power of online reviews and reputation management to work for your business.