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Popular guides

How Restaurant Loyalty Programs Work

Learn how restaurant rewards programs work, why most fail, and how Thanx uses guest data and behavioral marketing to drive real repeat revenue.

How Points-Based Loyalty Programs Drive Guest Engagement

Learn how points-based loyalty programs reward guests, increase repeat visits, and create flexible reward marketplaces that drive engagement and revenue.

Guest Offers 101: Types, Use Cases, and Best Practices

Discover discount and non-discount loyalty rewards that drive guest engagement. Learn which reward types work best for different guest segments.

Marketing Automation for Restaurants: A Complete Guide

Learn how automated marketing campaigns help you engage guests, drive conversions, and send targeted messages based on guest behavior. Get started today.

What Is a Customer Relationship Management (CRM) platform and Why It Matters for Restaurants

Learn how a Customer Relationship Management (CRM) platform unifies customer data from multiple sources to deliver personalized experiences and build lasting loyalty.

Guest Segmentation Strategies for Targeted Restaurant Marketing

Learn how guest segmentation helps loyalty programs deliver personalized campaigns that drive engagement, retention, and revenue with targeted messaging.

How to Choose the Right Rewards for Different Guest Segments

Learn how to match rewards to customer value and behavior. Discover proven strategies for rewarding top spenders, loyal guests, and average visitors effectively

Getting started

How to Build a Successful Loyalty Program on Thanx

Learn how to create a balanced loyalty program that increases customer engagement, protects margins, and builds long-term value for your business.

How to Configure Rewards and Offers in Thanx

Learn how to create reusable reward templates for your loyalty program. Step-by-step guide to setting up discounts, free items, and special offers.

Understanding Guest Tier Programs: How Status-Based Loyalty Works in Thanx

Learn how to increase guest lifetime value with a tiers program. Discover how guests earn status, what benefits to offer, and best practices for launching your program.

How to set up your Marketing Campaign Strategy in Thanx

Learn how to design targeted and automated marketing campaigns that engage guests, drive visits, and build loyalty through personalized messaging.

Understanding Customer Lifecycle Marketing: A Complete Guide

Learn how customer lifecycle marketing drives revenue through reach, activation, engagement, and retention strategies. Discover proven tactics for each stage.

Essential Loyalty Program Metrics: How to Measure Success

Learn how to measure loyalty program performance with four critical metrics: capture rate, activation rate, retention rate, and effective discount rate.

How Thanx works with your tech stack

Square POS + Thanx: Run a Restaurant Loyalty Program That Works With Toast

Learn how the Square POS + Thanx integration helps businesses capture loyalty signups at checkout, connect transactions to guest profiles, and run targeted campaigns based on real purchase behavior.

Toast POS + Thanx: Run a Restaurant Loyalty Program That Works With Toast

Learn how the Toast POS + Thanx integration helps restaurants capture loyalty signups at checkout, connect transactions to guest profiles, and run targeted campaigns based on real purchase behavior.

NCR Voyix (Aloha) POS + Thanx: Run a Restaurant Loyalty Program That Works With Toast

Learn how the NCR Voyix (Aloha) POS + Thanx integration helps restaurants capture loyalty signups at checkout, connect transactions to guest profiles, and run targeted campaigns based on real purchase behavior.

Qu POS + Thanx: Run an Enterprise-Ready Restaurant Loyalty Program That Works With Qu

Learn how the Qu POS + Thanx integration helps restaurants capture loyalty signups at checkout, connect transactions to guest profiles, and run targeted campaigns based on real purchase behavior.

How Thanx Integrates with Online Ordering Platforms

See how Thanx integrates with leading online ordering platforms so restaurants can launch loyalty-enabled ordering experiences without rebuilding their tech stack.

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Through best-in-class digital experiences and proprietary integrations with credit card networks (e.g. Visa), Thanx provides the volume and accuracy of purchase data which sits at the core of the Thanx platform. Through better actionability of data, and a focus on non-discount loyalty, Thanx helps businesses retain customers and grow their lifetime value.