New Features
New Feature: Infinitely Customizable Branded Apps
Fully customizable mobile apps for restaurants. Create a unique, on-brand app experience without the cost and hassle of custom development. Seamlessly integrate with Thanx’s powerful features and drive customer engagement, loyalty, and revenue.
New Feature: Automated Cart Abandonment Campaigns Drive Digital Revenue Growth
Thanx is excited to announce the brand new Automated Cart Abandonment Campaigns to enable restaurants to effortlessly improve cart conversion.
New Feature: Introducing Stored Value
The dining experience just got a whole lot smarter with Thanx. In an exciting move reminiscent of Starbucks’ payment system, Thanx has unveiled its latest innovation — Thanx Stored Value. This groundbreaking offering allows consumers to preload funds for future digital and in-store purchases, all without the need for additional hardware. No More Hardware Hassles
Thanx Loyalty Designer
Make changes to your loyalty program design, rewards, and branding anytime, in real-time. With Thanx’s Loyalty Designer, restaurant marketers can fully control their loyalty program design and branding directly within the Thanx dashboard. The self-service Loyalty Designer give marketers unprecedented agility and flexibility to adapt to changes in the market – whether operational, economic, or
Thanx Rewards Marketplace
When it comes to your loyalty benefits, the traditional “spend X, get Y” loyalty program just doesn’t cut it anymore. Guests expect choice and relevance. Thanx’s Rewards Marketplace allows restaurants to offer a robust menu of perks so guests can select the perks that are most appealing to them. Super fans can select limited edition
Thanx Announces Completion of New Loyalty 3.0 Engine
Introducing the industry’s first self-service loyalty solution. Brands can now make changes to their loyalty program design, rewards, and branding anytime, in real time.
Introducing Access Pass: Like NFTs But Easier
Thanx announces Access Pass, a new non-discount reward for restaurants to offer the exclusivity of NFTs without crypto complexities.
Announcing Live Chat Support from Thanx
Thanx is the only loyalty and guest engagement platform that offers live chat support for restaurant brands.
Psst… We have a secret (menu)!
Thanx is excited to announce the latest release from our Loyalty 3.0 platform: Hidden Menus!
Thanx Content Management System (CMS)
Change the look and feel of your digital ordering UX on the fly! Restaurant websites and mobile ordering apps offer precious real estate to message brand initiatives, especially now that more consumers than ever are relying on off-premise service. But the ability to customize these interfaces is usually gatekept by external vendors or developers. With
Thanx A/B Testing
Automated A/B Testing allows marketers to test targeted campaigns to any audience to find the best outcome based on real results. This includes one-time campaigns as well as automated campaigns. Want to see what it takes to get your mobile app customers to come in one more time a month? Test it! Interested in learning
Thanx Lifecycle Marketing Automation
Resource shows that roughly 70% of first-time guests never return but guest on the Thanx platform who make a third purchase have a 10x higher likelihood of returning than those who have only made one purchase! In other words, you can drive real revenue by activating customers to a third purchase. Thanx Lifecycle Marketing Automation
Data-driven marketing just got a whole lot easier.
If you can make personalized marketing easy, teams will be more likely to do it. That’s the simple thinking behind the latest updates to the Thanx Platform.
When change is inevitable,
make it effortless.
Learn about our new One-Click Content Management System. Merchants can now update branding or messaging within app and web digital interfaces instantly.
Announcing support for curbside service and banner alerts in web ordering
For customers using Olo alongside Thanx, we have recently released two important features. Support for Curbside Service Thanx web ordering now supports Olo’s curbside handoff mode. Guests can now choose “curbside” and enter information about their vehicle, to be included in their order information for staff. The feature makes it easy for staff to identify
Drive direct online ordering revenue with turnkey web ordering
We’re excited to announce Thanx Web Ordering, a turnkey web ordering experience that delights guests and drives direct ordering revenue. The new web ordering experience offers an exciting alternative for restaurants looking for a more modern, brand- and food-forward experience without the heavy costs and burden of developing and maintaining a custom solution. You can
Thanx announces Personalized Winback powered by Machine Learning
We’re excited to announce ML-powered Personalized Winback, an enhanced automated campaign offering for intelligently identifying and winning back high-value guests at high retention risk. The new Winback program makes it even easier for restaurants and retailers to identify and retain valued at-risk guests. Once set-up, Personalized Winback runs automatically in the background, encouraging at-risk guests
Thanx and Toast Make Personalized Guest Engagement Even Better
Thanx merchants with Toast POS can use item-level data to better engage with their customers. The partnership between Toast and Thanx opens up Thanx’s robust SKU offering to our customers on Toast’s point of sale (POS) system. With this integration, restaurants can gain an even deeper understanding of their customers by integrating item and staff-specific
Thanx announces new sign-up flow to delight customers and increase data capture
We are excited to announce a new and improved sign-up flow that improves the customer experience and increases data capture rates. Drive program sign-ups With the new flow, your customers will be asked for their email first to be immediately enrolled in your program and captured in Thanx. By moving the email field front and
Thanx Announces Best-in-Class Native Online Ordering for Restaurants
Today, we’re excited to announce the launch of native online ordering for restaurants. With this launch, restaurants can offer an intuitive, easy to use online ordering experience to their guests, while at the same time reaping the benefits of Thanx’s complete customer engagement and loyalty platform. Now, restaurants can build a highly customizable mobile ordering
Surprise and Delight Loyalty Brings Flexibility to Rewarding Customers
Today we’re excited to announce a new addition to the Thanx suite of customer engagement and marketing automation tools. This time around we have a huge surprise (pun intended). Our latest enterprise-level program, called Surprise and Delight, helps you create stronger relationships with your customers by offering delightful, unexpected rewards. The Surprise and Delight feature
Target Customers with Location-Based Campaigns
Location data is a powerful tool allowing you to create highly targeted campaigns based on where customers live, work or shop to increase the relevancy of your messages. We’re excited to announce a new suite of location-based campaigns powered by location data. Boost traffic at an underperforming location It’s only natural that some locations perform
Integrated Loyalty and Email Powers Robust Customer Engagement
Thanx has made sending targeted emails to customers (with no requirement of an offer or discount) a snap. Read all about it.
App-less Consumer Loyalty is Now a Thing
We’re thrilled to introduce an app-less version of Thanx that enables consumers to join our merchants’ customer loyalty programs and receive and redeem rewards via SMS/text messages.
Targeted Campaigns Move Marketing from Generic to Personalized Effortlessly
Today, we’re excited to announce a new customer segmentation engine that helps group consumers into logical, personalized categories and allows our merchants to engage customers personally based on over 40 attributes.
VIP Programs with Thanx: Reward your top customers automatically
Your top customers are responsible for a huge chunk of your revenue. Thanx’s VIP programs automatically identify and engage those top spenders, keeping them happy and loyal long-term. Here’s what makes our VIP so effective (and how we’ve improved it recently). One of the major draws of a loyalty program is having the tools to
Thanx Exclusive Deals: Sell goods and services from within your loyalty app
Thanx Exclusive Deals turns your loyalty app into another revenue stream for your business by giving you the tools you need to sell goods and services from within Thanx. Thanx Launches In-App Purchasing to Tie Hard ROI to Loyalty Restaurants and retailers use Thanx Exclusive Deals to drive targeted revenue from loyalty program members. Loyalty
Apple Pay + Thanx: Seamless Customer Experience
Thanx has always worked with Apple Pay automatically— no additional integrations required. Here’s why we believe that customers should be given options for how to pay when it comes to loyalty programs — and why successful loyalty programs MUST work flawlessly with Apple Pay.
Why Customer Satisfaction Surveys are the Pulse of Your Business
For restaurants and retailers, Net Promoter Score is the most valuable way to survey for customer satisfaction and feedback data. Unlike traditional feedback, NPS allows merchants to track customer satisfaction over time, granting them performance data across their entire brand, and all the way down to the individual store level.
Announcing: Net Promoter Score Upgrade!
For restaurants and retailers, Net Promoter Score is the most valuable way to survey for customer satisfaction and feedback data. Unlike traditional feedback, NPS allows merchants to track customer satisfaction over time, granting them performance data across their entire brand, and all the way down to the individual store level.
How a loyalty program can double as viral marketing campaign
On the surface, Thanx is an effortless experience for both merchants and their customers. However, behind that magic is a whole lot of math. We work tirelessly to scientifically prove that our incentive programs are generating real ROI for all Thanx merchants. Read on to see how we optimized our industry-first viral marketing campaign, maximizing social sharing and invite conversion and, most importantly, revenue.
Branded Apps by Thanx: Revolutionizing the Loyalty Card App
The Thanx Branded App gives multi-location businesses all the sophisticated mobile and retention marketing capabilities of a massive scale enterprise — at a fraction of the cost. Here’s why we developed the best loyalty card app on the market.
Zip Code Marketing Research Makes Money for Small Businesses
Zip Code Marketing Research is hugely lucrative, not hard to do… yet puzzlingly underutilized. Businesses looking to understand how their customers vary across different locations can use this valuable data for anything from planning targeted marketing campaigns to buying real estate for a new storefront. While it might seem obvious that more affluent zip codes would spend more money, the results are actually way more interesting (and sometimes shocking). Like everything in marketing, personalization matters (and data is your friend).
Apple Wallet & Loyalty
In what’s quickly become one of the nation’s favorite Fall events, this year’s Apple Dog and Pony Show had all eyes and ears on the Bill Graham Civic Auditorium in downtown San Francisco. With upgrades to the iPhone, iPad, and Apple TV headlining, we were of course extremely excited to dive into what Tim and Co. had *ahem* cooked up, especially any and all “one more things.”
Consumer fanfare aside, Apple also faces tremendous pressure to deliver innovation for merchants — especially this year. Make no mistake — Passbook seemed interesting as a concept, but failed as a product. Apple Pay received praise as a concept and product, but it’s still early. With Google Wallet, Samsung Pay, and other major players grappling to carve out market share, Apple needs to continue pushing merchant innovations forward.
And that’s where loyalty comes in. To overcome the chicken and egg paradox inherent in launching a mobile payments platform, consumers and merchants both need strong incentives to adopt a new technology. Let’s look at where Apple stands, and what we can expect from the company going forward.
Card-Linked Offers Technology: Growing with Momentum
When a new technology emerges, a few early-adopters dabble but the vast majority stays on the sideline, naturally dubious. Inevitably, if that technology solves a real, painful problem with the status quo, others quickly jump in to give it a try – they view it as a risk worth taking. It is with the success of these first waves of experimenters that the technology becomes mainstream and the average consumer or business recognizes the obvious advantages of making a switch. This is the story of Geoffrey Moore’s Crossing the Chasm.
In the real world, of course, it can be hard to identify where an innovation sits in this technology hype cycle. One important indicator of forward progress is the commencement of analyst coverage – simply put, industry analysts don’t waste their time speculating. They spend their research resources on truly game-changing innovations that have begun to blossom.
Go Inside The App Design Mind: Thanx v3.0 Is Here
Ever wondered what it’s like to be someone who designs mobile apps? Me too.
That’s why I thought our own Jason Li’s post to the tech blog Medium,”Designing the new Thanx App,” was so cool. Reading through, you’ll get an exclusive, first-hand perspective at mobile app designers and their fascinating process.
Plus, Jason also details several of the choices our team made that led to Thanx v3.0 – an immensely proud achievement for everyone here at our company.
VIP Marketing Solutions Increase Sales 40%
As we’ve covered before, there’s no better predictor of a multi-location, brick-and-mortar business’s long-term success than its best customers. “VIPs” spend more money, they refer more new customers, and they are the best brand advocates – hands down.
Due to VIPs’ importance, every businesses should have a VIP marketing strategy in place. Let’s take a look at the marketing solutions that are best suited to drive sales from VIPs and retain their business (while also being mindful that marketers want to reduce hassle as much as possible).
What is a Good Net Promoter Score?
It’s one thing to look in the mirror – another to grasp how you look compared to others. Though Net Promoter Score (“NPS”) provides a crystal clear mirror, it takes a few smart marketing decisions to understand what is a good NPS and what scores could benefit from improvement.
Winback. It’s What’s for Customer Retention
~72%. In a recent data study we did at Thanx across more than 15 million transactions and 15 industries (more specifics to come at the end of this month), that’s the percent of loyal customers that visit a business only once in a 6-month period. To me, that number is mind-blowing. Think of the revenue gains a company could earn from reducing that number just 5%. And that’s the whole idea behind what we’ve built. Here’s how it came to be.
Branded App For Customer Loyalty – Good Idea or Bad Idea?
Picture it – you unlock your smartphone, scroll to your favorite screen, and click on your own brand’s logo. It’s enough to get any merchant excited about the prospect of having a branded app for customer loyalty, purchases, ordering, games, and whatever else. However, is a branded app something that customers actually want? Here’s how to make the best decision for your business.
Proprietary Data for Brick-And-Mortar Businesses
The most successful retention marketing fosters mutually beneficial relationships between merchants and their best customers. To create such a high-performing program, merchants need more than generic customer insights; they need proprietary data that maps how customers experience their particular brand. Seek out those innovative providers who can deliver actionable information in order to earn a higher ROI on your loyalty investment.