What is NPS? Net Promoter Score is the industry standard way to measure customer satisfaction. Brands use Net Promoter Score to easily gain insight into customer satisfaction and individual store performance — all by asking this one question. “On a scale from 1-10, how likely are you to recommend this business to a friend?” When used methodically, the results clearly show changes in customer satisfaction over time, providing a valuable tool to evaluate management, current processes, and overall customer experience. NPS and loyalty go hand-in-hand because satisfied customers are loyal customers. Thanx is the only technology that has the elegant user experience to capture ongoing customer feedback, and the easy-to-use merchant campaigns to take action according to this information.