Thanx Loyalty Designer

Self-service loyalty editor and consumer experience example

Make changes to your loyalty program design, rewards, and branding anytime, in real-time.

With Thanx’s Loyalty Designer, restaurant marketers can fully control their loyalty program design and branding directly within the Thanx dashboard. The self-service Loyalty Designer give marketers unprecedented agility and flexibility to adapt to changes in the market – whether operational, economic, or consumer – as well as update the look and feel of their experiences to reflect the most up-to-date brand initiatives and consumer trends.

Self-service, customized loyalty program branding

With the Thanx Loyalty Designer, you can update the look and feel of your loyalty program with the ability to customize image assets and perks across all touch points to ensure brand consistency and a distinct visual experience. The Designer offers the marketing agility your marketing team needs to stay relevant in today’s hyper-competitive hospitality landscape.

Marketers easily select custom-branded imagery for how their points appear across digital touchpoints. For example, instead of points, customers can collect stars, crowns, coins, etc. and your team has full control over what these look like within their loyalty program digital experiences. These can be changed as often as you like allowing for more marketing flexibility during promotional periods, for example, collecting snowflakes during winter months as opposed to the usual branded stars. You no longer have to settle for outdated branding or fail to take advantage of the latest trends because you are locked into legacy technologies.

Self-service, Loyalty Program Designer

Recent spikes in the cost of goods, labor budgets, and general operating costs have restaurants of all sizes feeling margin pressures. So it’s more important than ever for marketing initiatives to show measurable impact on the bottom line. Thanx’s Rewards Marketplace allows teams to add or remove rewards from their marketplace and set or change the value of those rewards as needed. 

Brands also have the flexibility to configure and update the conversion rate between points and purchases, the points expiration date, and even the instructions for customers, giving brands more control over the messaging as well as the “cost” and liability associated with points. For example, brands can instantly change the conversion rate of 1 point for every 1 dollar spent to 1 point for every 2 dollars spent.

Interested in learning more? Schedule a demo with our team of loyalty experts to see the flexibility of Thanx’s Loyalty Designer for yourself.