May 2026 Product Updates

This month brings releases that give brands more control over guest data and tools to make it easier to run consistent campaigns across every location.

April releases were all about giving more control, without the friction. Brands using Toast ordering can now launch and operate on Thanx using their existing Toast menu structure. This includes support for multiple menus, time-of-day and day-of-week scheduling, and Toast-controlled partner visibility. All brands can now also control how out-of-stock 86’d items and modifiers appear on your digital ordering menus. Choose between displaying out-of-stock items and modifiers as grayed out with "Not Available" messaging, or hiding them from the menu entirely. Finally, we’ve launched more granular role-based permissions for dashboard users. This means every member of a team gets exactly the right level of dashboard access, scoped to the right locations, so the whole organization can work with the exact tools needed for their roles. With these big releases, brands will have more time to focus on what drives results. Learn more about these and the rest of our April product releases below.

This month we expanded SegmentAI with modifier-based audiences, launched native Klaviyo reward distribution, added PAR and Genius for Enterprise POS integrations, and rolled out new reporting tools for campaigns and purchase cadence—making loyalty programs smarter, better connected, and easier to measure.

Thanx has partnered with Deliverect to offer restaurants a modern, affordable first-party digital ordering and loyalty solution that combines Deliverect's AI-powered order management with Thanx's loyalty and marketing automation tools. Recent product updates also include UTM tracking , new Insights Lab reports and enhanced marketing automation. Tacoria is highlighted for this month's customer success story about how a 10-day frequency challenge boosted revenue and visit frequency.

December was all about one thing: removing friction so more guests become regulars—without increasing discount spend or manual work.

Our 2025 product innovations help restaurants drive profitable repeat visits through flexible loyalty models, smarter rewards, self-serve insights, and seamless integrations—without relying on discounts or adding operational complexity. Catch up on everything that's new at Thanx.

Introducing new AI capabilities, deeper app customization, smarter reporting, frictionless enrollment, and margin-friendly rewards—all designed to help restaurants reach more guests, drive repeat visits, and grow digital sales profitably.

This month we released a cleaner unified signup experience, smarter points controls, enhanced reporting, and improved POS integrations—making loyalty programs more consistent, more accurate, and easier to manage across every location.

From powerful new integrations that streamline in-store operations to deeper reporting capabilities that help teams make smarter decisions, we’ve rolled out enhancements designed to improve both customer experiences and merchant performance.