February 2026 Product Updates

We're excited to announce our partnership with Deliverect
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Deliverect is a global leader in connecting digital ordering with in-store operations, and together we're giving restaurants an exciting new option for first-party digital ordering and loyalty - enterprise-grade, affordable, and modern — built for how restaurants need to operate today.

The partnership brings together Deliverect's AI-powered order management and extensive integration network with Thanx's industry-leading loyalty, marketing automation, and ordering experiences. The result: a modern, first-party ordering solution that helps operators convert one-time digital buyers into loyal, repeat guests, without the complexity, cost, or long implementation timelines that have historically come with best-in-class tools.

We're proud to partner with a team that shares our belief that restaurants deserve technology that's modern, reliable, and proven to accelerate digital sales.

Read the full announcement here.

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Track signups and revenue via UTM links

Now you can track where your loyalty signups are coming from with UTM parameter tracking so that you can optimize your acquisition spend and prove marketing ROI:

- Shows which channels and campaigns drive the most valuable customers

- Provides revenue attribution to measure true campaign ROI by channel

- Will soon enable you to target customers based on how you acquired them

Why it matters

With UTM (Urchin Tracking Module) tracking, you're be able to see exactly where their loyalty signups are coming from, be that email, paid ads, QR codes, social, or partnerships. In turn, they can use that data to optimize their acquisition spend and prove ROI.

How it works

Now when you send a marketing campaign via Thanx (or third-party marketing platform like Klaviyo, Attentive, etc.), UTM links included in that campaign will be tracked by Thanx whenever a signup or purchase is made.

Thanx now captures the UTM parameters and surfaces the campaign, source, medium, term, and content in new reporting dashboards found in the Insights Lab:

- Revenue by UTM

- Signups by UTM

In the future, this will also unlock smarter targeting. You’ll be able to build segments and follow-up campaigns based on how a guest was acquired, not just whether they signed up.
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Automations can now target customers currently in the segment

You can now choose to include customers who are already in a segment when you activate an automated campaign — giving you full control over who receives it from day one.

🎯 What is it?

When setting up an automated campaign, you now have the option to include customers who are already in the targeted segment at the time of activation. Previously, automated campaigns only reached customers who entered the segment after the campaign was turned on.

💡 Why it matters

Most automated campaigns are designed to respond to new behavior — a welcome offer for a new member, a nudge for someone who just became eligible. Excluding existing members in those cases prevents accidental duplicate messages and rewards.

But some use cases genuinely need to reach everyone who qualifies, not just future entrants: ongoing perks for loyalty tiers, recurring benefits tied to an always-on segment, or segment-based programs where existing members should start receiving the benefit right away (i.e. Birthday reward campaigns!). This new option makes both approaches possible.

⚙ How it works

During automated campaign creation, look for the new "Include customers presently in your segment" toggle in the Audience section. Turn it on to have the campaign apply to both current segment members and future customers who enter the segment later.

📍 Where to find it in Thanx

Navigate to Campaigns → Automated Campaigns → Audience

❓ Keep in mind

This setting is selected during campaign creation and cannot be changed after the campaign is live. Make sure you've confirmed your intent before activating.

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Thanx Insights Lab: New Reports Roundup

Four new Insights Lab reports have launched over the past two months, giving you sharper visibility into loyalty participation, location performance, customer sentiment, and in-store enrollment.

🎯 What is it?

The Insights Lab has been expanded with four new reports, each designed to surface a specific dimension of your program's performance at the location or brand level. New reports include Engaged customers per location, Active customers at select location(s),  NPS by handoff mode and POS in-store enrollment at select location(s).

💡 Why it matters

Understanding performance at the brand level is only part of the story — the ability to drill into location-level trends, compare across channels, and tie operational decisions to customer sentiment data is what drives meaningful action. These reports give you that level of visibility in one place.

⚙ How it works — What's new

Engaged customers per location: Track the average number of engaged loyalty members per live location over time. Engaged customers are defined as loyalty members with 3+ lifetime purchases who have purchased in the last 90 days. Includes category-specific benchmarks so you can compare your performance against industry peers. The report filters out noise from store openings and closures. Often used side by side with Active customers at select location(s) report.

Active customers at select location(s):  See how many unique loyalty members are actively purchasing at specific locations on a weekly basis. Compare performance across digital and in-store channels, identify high- or low-performing locations, and track the impact of local campaigns over time. Often used side by side with Engaged customers per location report.

NPS by handoff mode:  Understand how customer sentiment differs across handoff modes — pickup, delivery, curbside, and more — using Net Promoter Score data. Tracks trends over time and compares performance at both the brand and individual location level, helping you identify experience gaps and prioritize operational improvements.

POS in-store enrollment at select location(s): Track the percentage of customers who complete enrollment after requesting to sign up in-store. Shows daily enrollment requests, completed enrollments, and conversion rates — helping you spot locations with low conversion and optimize the in-store sign-up experience. Available for merchants using an integrated POS with in-store enrollment enabled.

📍 Where to find it in Thanx

All four reports are available in the Insights Lab in your Thanx dashboard. Navigate to Dashboard > Customers > Thanx Insights Lab.

❓ Keep in mind

The NPS by handoff mode report requires NPS/Feedback data to be enabled for your brand.

The POS in-store enrollment report is only available for merchants using an integrated POS system with the enrollment setting enabled.

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How a 10-day loyalty challenge drove lasting revenue and frequency gains

🌮 Customer Highlight: Tacoria

Tacoria ran a July '25 frequency challenge, inviting loyalty members to visit twice in 10 days to earn 300 bonus points. The campaign, executed seamlessly with SpeakScale, drove lasting behavior change well beyond the challenge window. Challenge completers saw a 1.45x lift in visit frequency and a 1.41x lift in average monthly spend. See more Campaign Inspiration here. If you have any questions on how to start a frequency challenge, reach out to success@thanx.com.

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