March 2026 Product Updates

New in SegmentAI: Build Audiences Based on Modifier Purchase Behavior

Guests who add guacamole every time. Guests who always upgrade to oat milk. These patterns reveal preferences and now you can build segments around them.

SegmentAI now lets teams target guests based on specific modifier purchase behavior, so campaigns can speak to what guests actually order, not just how often they show up.

This means you can:

• Identify high-value customizers. Find guests who consistently choose premium add-ons and target them with relevant offers.
• Build smarter upsell campaigns. Reach the right audience with messaging tied to what they already love.
• Go deeper than order frequency. Unlock behavioral signals that broad segmentation misses entirely.

This enhancement makes it easy to identify and engage the most valuable customizers directly from the SegmentAI builder.

Klaviyo Users: Distribute Rewards Without Leaving the Platform

With 3rd Party Offer Management, restaurant partners can now map Thanx reward templates directly to Klaviyo lists and segments.

Rewards are automatically distributed and tracked inside Klaviyo. No switching between tools and no manual reconciliation.

• Map rewards to any Klaviyo segment. Connect existing audience logic to Thanx offers with no extra setup.
• Track redemption inside Klaviyo. See performance without bouncing between platforms.
• Run more campaigns, faster. Remove the operational friction that slows down execution.
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POS Integrations: PAR (formerly Brink) & Genius for Enterprise (formerly Xenial) 

Two major POS integrations shipped this month bringing integrated in-store loyalty into more hands.

PAR POS (formerly Brink)
Guests can now earn and redeem directly at the PAR POS terminal via email, phone number, or QR code lookup. No separate loyalty device. No workarounds. Loyalty becomes part of the natural in-store checkout flow.

Genius for Enterprise (formerly Xenial)
Staff can look up loyalty members, check point balances, apply rewards, and enroll new customers, all from the Xenial POS terminal without any additional hardware or steps.

Both integrations mean a smoother guest experience at POS every time.
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New Campaign Reports: App Downloads and Point Redemption Activity

Two new reports are now available to help teams close the loop on campaign performance.

App Download Activity tracks app installations by platform within 14 days of a message being delivered—so you can see exactly which campaigns are driving installs.

Point Redemption Activity monitors reward redemptions and customer engagement after a campaign goes out—helping you understand not just who received a message, but who acted on it.

Together, these reports make it easier to connect marketing efforts to real outcomes.

New in Insights Lab: Location-Level Purchase Tracking + Days to Repeat Purchase

Two new Insights Lab reports shipped this month for teams who want to understand performance at a deeper level.

Purchases at Select Location(s) with Dynamic Date Grouping
Track loyalty member purchases across specific locations with flexible date ranges and dynamic grouping. Compare in-store versus digital channel performance by location so you can spot what's working and where to double down.

Days to 1st, 2nd, and 3rd Purchase Report
See how quickly members move through their first three purchases using cohort analysis and heat-mapped data across 30–180 day windows. This report helps optimize activation timing and know exactly when to send that nudge.
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More Control Over the Web Ordering Experience

A handful of updates this month give restaurant partners more control over the guest-facing ordering experience.

Customizable Banner Colors for Web Ordering
Banner color configurations set in the Thanx dashboard now automatically apply to web orderingwith no duplicate setup required. Consistent branding, everywhere.

Custom Checkout Error Messages
Replace generic error copy with on-brand messaging when something goes wrong during checkout. With AI-assisted generation, teams can draft messages quickly, and apply them across web and mobile ordering.
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Easy Access to Legal Documents Uploading

Brands can upload their own Privacy Policy, Terms and Conditions, and Consumer Opt-out documents in the Thanx platform. This shift places legal ownership of the customer relationship with your brand, where it belongs. Boilerplate templates are available for those who need a starting point.

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