December Product Updates

In-Store Enrollment at the POS

The enrollment game just changed. Guests can now join your loyalty program via SMS or email at the point of sale—no app download, no QR code scanning, and hopefully, fewer awkward staff explanations. Enrollment happens right when the guest is paying, the most valuable moment to capture them.

Why this matters

Most loyalty programs only capture superfans. Casual diners—your biggest frequency opportunity—skip long sign-up flows and disappear after one visit.

SMS enrollment at the POS removes that friction entirely:

• More first-time guests enter your database
• No app download required
• Immediate activation with automated follow-ups

Once enrolled, guests can be nurtured automatically toward their second and third visits—the point where loyalty and lifetime value truly compound.

👉 Learn more about in-store enrollment

Scheduled & Targeted Content Blocks

Control what guests see—and when—without manual updates. Keeping digital experiences fresh shouldn’t require logging in daily or coordinating last-minute changes. With scheduled and targeted content blocks, marketers can now:

• Schedule content in advance. Automatically launch and retire seasonal promotions, LTOs, or events.
• Target by audience. Show different content by loyalty tier, behavior, location, or preferences.
• Reduce manual effort. Set it once and let it run—no constant updates required.

Relevance drives engagement. Engagement drives frequency. When guests see content that reflects who they are and when they’re visiting, they’re far more likely to return—without relying on blanket discounts.

👉 Learn more about scheduled and targeted content blocks

SegmentAI (Beta)

Segmentation is one of the most powerful drivers of frequency—but also one of the most time-consuming. SegmentAI changes that by helping you build custom segments using just natural language:

• Uncover hidden guest behaviors.
  Identify patterns manual segmentation often misses.
• Build segments instantly.
  Describe the audience you want—SegmentAI builds it for you.
• Improve campaign performance.
  Target the right guests with the right message at the right time.

Better targeting means:

• Higher engagement
• Less wasted discount spend
• Stronger ROI from every campaign

SegmentAI makes sophisticated personalization accessible—so marketers can focus on strategy, not spreadsheets.

👉  Learn how to build with SegmentAI

New reports added to the Insights Lab

We also added two new reports to help teams see where frequency is growing—or slipping—so they can act fast.

Active Customers at Select Location Report

Understand how many unique loyalty customers are actively purchasing at specific locations each week. Spot localized performance shifts, validate campaign impact, and tailor engagement strategies by market—before small issues become big ones.

This report breaks down:

• Active customers by location and channel
• Weekly trends and total unique active guests
  

NPS by Handoff Mode Report

Compare guest sentiment across pickup and delivery using Net Promoter Score (NPS), with trends by location and over time. Operational friction kills frequency. This report helps teams prioritize fixes that improve guest experience—and long-term loyalty.

• Highlights experience gaps between fulfillment methods
• Filters to handoff modes with 15+ responses for reliable insights