A few the customer loyalty benchmarks at your own business
One of our passions at Thanx is changing the way businesses think about their own proprietary data and, for that matter, marketing in general (one example, how can we bring more accountability to marketing spending?).
To that end, we’ve written the customer loyalty benchmarks differently than you might see in other benchmark documents. Instead of a list of benchmarks with, “Good luck!” as the subtext, each of the seven customer loyalty benchmarks includes an actionable takeaway that you can implement in your business right now.
We can all agree that, ultimately, knowing that you need to improve on something doesn’t really get you anywhere. We all want to know what we want to improve, and how to make that improvement a reality. So, whether it’s clear steps toward winning back our lapsed customers, or providing the very best customers with a unique experience, we’ve got you covered.