Enhance every opportunity to drive traffic.
Restaurants everywhere look to leverage holidays to drive sales with seasonal promotions. For National Pizza Day, Dewey’s goal was to increase traffic and revenue for their 25 locations with a targeted offer, engaging their loyal customer base and keeping them top of mind for the holiday. The $10 off a 17” pizza offer was sent to Dewey’s loyalty members and was available for redemption for one day only. The substantial discount plus sense of urgency created by the LTO promotion caught the attention and the wallets of their loyal customers resulting in a 20% bump in sales that day!
Surprise with the right delight.
While many restaurants have no choice but to send one offer type to their entire customer base, Dewey’s never has to discount a product for a customer who would have otherwise made that purchase. Dewey’s uses Thanx to send tailored offers to specific customer groups based on their purchase or visit behavior and their likelihood to respond. Thanx best-in-class consumer intelligence optimizes personalized campaigns for the highest projected ROI.
Using this capability, Dewey’s Pizza increased revenue 20% with a single email.