case study

How Taco Bueno Used Gamified Loyalty to Acquire 30K Members

Thanx helps drive high-margin growth

30,000

New members (first month)

60.9%

Higher average check

$8.7K+

Incremental revenue

About

Driving Repeat Visits and Rapid Adoption

Taco Bueno launched its first-ever loyalty app with Thanx and quickly acquired 30,000 members in the first month. To drive engagement, the team introduced a gamified “Bingo” campaign tied to purchase behavior—resulting in over 2,200 rewards issued and a 60.9% redemption rate.

By combining segmentation, automation, and creative campaign design, Taco Bueno transformed its app into a high-impact engagement channel that drives repeat visits and measurable revenue.

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We didn’t just want to launch an app—we wanted to fundamentally change how we engage with our customers and drive real behavior.

Dani Perales, Director of Marketing & Innovation

Taco Bueno

RESULTS

Taco Bueno saw immediate results

Engaged members

8,000+

Loyalty revenue

59%

Revenue trailing 90 days alone

654K

What Made It Work

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Why Taco Bueno Chose Thanx

Built for speed: Launch campaigns and automations quickly
Advanced segmentation: Target based on item-level behavior
Flexible campaigns: Enable gamified and behavior-based promotions
Real-time engagement: Automate rewards and messaging instantly

Gamified Campaign Design

The Bingo campaign turned transactions into an interactive experience that encouraged repeat visits.

Behavior-Based Segmentation

Item-level targeting enabled highly specific and effective campaign logic.

Real-Time Automation

Rewards and messaging were delivered instantly, reinforcing engagement.

Urgency-Driven Strategy

30-day expiration windows pushed customers to return sooner.

Guest engagement for every segment.

Thanx made this data actionable through lifecycle insights, A/B testing, automated campaigns, and recommendations.

Customer Lifecycle

Loyalty Promotion