How a National Family Dining Brand Increased Signups 6x and Drove $3.6M in 6 months

• Frictionless enrollment: Looking to dramatically increase signup rates with a seamless guest experience
• Measurable outcomes: Clear visibility into revenue, engagement, and campaign performance
• Lifecycle marketing tools: Ability to move guests from first visit to habitual behavior
• Fast, low-risk transition: Needed a smooth migration from legacy provider with immediate impact

Signups per location increased from 13 to 88 on average, a 600% lift, while 67% of all new members were net-new customers, not just migrated users. This ensured the program was growing the customer base, not just replacing it.

The active member rate improved from 5.7% to 18.5%, representing a 3x lift in meaningful engagement. This shift reflects stronger participation and more consistent purchasing behavior from loyalty members.

Approximately 4,000 members per month reached their third purchase, a critical milestone tied to long-term retention and customer lifetime value.

A National Cheeseburger Day campaign achieved a 33% redemption rate among core loyalty members, demonstrating the power of segmentation and well-timed offers to drive traffic.

Within six months, the brand generated $3.6M in digital revenue through Thanx, with revenue per location increasing 23% over time. This proved loyalty’s direct impact on the business.